Senior Brand Manager (Commercial Portfolio & Performance, Tate's)

Darum lohnt es sich

• Working in close partnership with the Head of Marketing, the broader marketing team and our sales planning team, you will help Tate’s achieve its ambition to lead premium snacking in baked goods through increased household penetration by 1) translating the brand strategy into commercial sales/trade strategy and plans and 2) managing overall business performance, both in service of delivering Tate’s Bake Shop annual revenue and profit plan • You will develop annual plans, set objectives and allocate resources to guide customer business plans to enable consumer & customer centric brand growth.

You will own the monitoring of business performance against objectives, understanding key drivers, translating into actions to drive in-year delivery, inform demand and supply planning • Understanding of how to translate consumption trends and broader data inputs into insights & actions, preferably in the consumer goods sector in matrix environment • Ability to read the competitive environment, identify opportunities and threats and translate to broader team using market data • Key player in building foundational blocks of the annual plan and then managing the in-year execution and performance, including ROI • General understanding of a brand’s PnL & business objectives • Understanding of the DSD and non-DSD route to market models • Thought leadership to help inform brand strategies, annual commercial plan, selling stories, integrated business planning (forecasting), portfolio strategy • Analytics and creativity to continuously review, evolve, and optimize plans • Leading and influencing internal cross-functional (heavy focus on field customer teams) • Strong project management skills and ability to manage multiple projects simultaneously • Communicating effectively & concisely, verbally and in writing, and executive presentation skills • Proven ability to analyze and leverage Syndicated data (Nielsen or equivalent), Customer POS Data, SPARK Shipment History, and Shopper Data (including panel) to find business opportunities • Proficiency in MS Office, especially Outlook, Power Point, Excel, and Word • The Senior Brand Manager Tate’s Portfolio & Performance Management is an ‘end to end’ role that will have a breadth of responsibility from taking brand plans and translating them into actionable and clear sales and trade objectives that achieve in year deliverables • This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team on an on-going basis • The individual will be responsible for leading cross functional teams comprised of internal and external partners Qualifications • Excellent written, oral communication, and presentation skills are mandatory • Complete understanding of sales policies and organization skills • Should have knowledge of trade deals, programming and trade spending as well as experience with a broad base of retail customers (chain and wholesaler) • Ability to establish relationships with both customers and with internal functions • Experience specific to category development and shopper marketing • Experience in brand management and consumer marketing expertise a plus • 7+ years of experience of increasing leadership responsibility in CPG marketing Sales, Sales Planning, Marketing or related functions • General Management and P&L decision making perspective • Experience making strategic and tactical decisions utilizing fact-based data • Bachelor’s degree required • Direct account selling and sales management experience preferred • Experience in a matrix environment w/ multiple stakeholders, w/ demonstrated leadership & collaboration skills • 3+ years of people management and/or cross functional team leadership