Senior Brand Manager DACH

For our FMCG client we are looking for an experienced Sen. Brand Manager to join the Marketing team to drive the brand and business growth in the DACH market. If you are motivated by being responsible for brand development and execution that delivers business growth, thrive in fast moving environments & enjoy collaborative, cross-functional teamwork,

Purpose

Grow the brand in Germany by co-developing and executing the brand marketing plan; leading consumer-lead initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Marketing Manager DACH.

Responsibilities

• Develop and implement annual marketing plans for the brand to achieve brand and commercial goals
• Implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)
• Implementation and analysis of NPD launches,working international and cross functional with R&D and internal operations teams to ensure delivery of new products on time in full.
• Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications
• Be a member of the cross functional Country Business Team (CBT) responsible for delivery of the commercial targets
• Support Shopper Marketing &Sales teams with necessary market,brand and product information
• Analyse market and consumer information to give clear recommendations to fuel future brand growth
• Manage marketing budgets within guidelines
• Benchmark and understand competitor & market best practices
• Embrace the culture, incorporating its values into everyday work life, acting as a culture ambassador and brand steward

Qualifications

• 3 - 6 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches
• Project management & cross functional team working
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
• Proven track record in launching NPD from ideation to execution in market, delivering sales growth
• Market knowledge/track record in the FMCG environment in Germany
• Experience in Sales or Category Mgt. would be a plus