Senior Brand Manager Germany, Switzerland and Austria

Das ist der Job

Lead the development and implementation of local tactics and programmes.

Darum lohnt es sich

Reporting to the Marketing Director GSA and working closely with International Marketing, Medical Affairs, Sales and other cross‑functional stakeholders, the role ensures strong brand integration, compliant execution and measurable business impact across the GSA region.

Responsibilities & Duties Strategy & Planning Support the execution of international strategic and tactical marketing plans, ensuring effective localisation and implementation across the GSA region.

Act as the regional marketing responsible person, alongside the Marketing Director for GSA, ensuring alignment with international brand strategy and regional business priorities.

Marketing Execution & Omnichannel Excellence Drive the development and execution of integrated marketing initiatives across the full product lifecycle, in close collaboration with Medical Affairs, Sales and other cross‑functional teams.

Take ownership of the handover from marketing to the sales team, ensuring an aligned strategic and tactical execution with the support needed to deliver impact in HCP interactions.

Opportunity Overview The Senior Brand Manager, Germany, Switzerland, Austria (GSA) is responsible for (co)-leading the development, localisation and execution of marketing initiatives across Germany, Switzerland and Austria.

Oversee the creation and implementation of local high‑impact promotional programmes, with a strong focus on digital innovation, omnichannel engagement and patient‑centric initiatives. Act as marketing specialist and brand integrator for regional initiatives, proactively identifying opportunities and addressing local market challenges.

Compliance & Stakeholder Management Guide marketing tactics through internal approval processes, ensuring full compliance with Legal, Medical and Regulatory (LMR) requirements. Build and maintain strong relationships with key internal and external stakeholders, including agencies and partners, to ensure high‑quality execution.

Events & Congresses Lead the planning and execution of congresses and events relevant to the GSA markets. Performance, Budget & Analytics Establish and monitor key performance indicators (KPIs), analyse trends and optimise marketing tactics using a data‑driven approach.

Effectively manage and optimise the regional marketing budget across all projects within scope. Generate actionable insights from performance data (e.g., omnichannel engagement, campaign results, sales), translating findings into clear recommendations to refine strategy, optimise tactics and improve customer experience.

Qualifications & Experience Education Bachelor’s degree in science, pharmacy or medical science; Master’s degree in Marketing and/or Business Administration is an advantage. Professional Experience Minimum of 5 years’ experience in national pharmaceutical marketing (within GSA region); experience in Sales is a key requirement.

Experience in rare diseases and pharmaceutical product launches is highly desirable. Proven track record of commercial success through strong execution in complex, cross‑functional environments. Prior experience in a start‑up or fast growing small to mid‑size company preferred.

Qualifications & Skills Strong experience in omnichannel campaign development targeting HCPs and/or patients, including CRM, opt‑in programmes and digital formats such as webinars. Excellent project management skills with the ability to manage multiple initiatives in parallel while maintaining a high level of execution and on‑time delivery.

Strategic, out‑of‑the‑box thinker with a strong interest in innovative marketing approaches. Strong leadership skills with the ability to influence without direct authority in a fast‑moving environment. Self‑starter with a hands‑on mindset who takes ownership and drives execution.

Excellent written and verbal communication skills in English and German; Italian and French is an advantage, yet no requirement. Proficient in Microsoft Office (PowerPoint, Word, Excel) and familiar with AI tools. Location and Travel The role is based within the GSA region (with an affiliate office in central Munich) in a remote setting.

Candidates must be willing and able to meet for collaborative purposes (e.g., workshops, strategic and tactical planning) and congresses, and have easy access to transportation and airports. #J-18808-Ljbffr