Senior Channel Marketing Manager

Darum lohnt es sich

Responsibilities The Senior Channel Marketing Manager, owns and drives the channel marketing strategy for EMEA Central, with a strong focus on partner-led growth and Channel-Through initiatives The role leads a high performing team and translates business and sales objectives into high-impact, measurable channel marketing programs that accelerate partner performance, strengthen the Sophos brand, and deliver revenue contribution This role combines people leadership, deep channel marketing expertise, and strong business acumen, working closely with sales leadership, EMEA and global marketing, and distribution partners in an international environment Strategic Leadership & Business Impact: Own and continuously evolve the channel marketing strategy for EMEA Central, aligned with Sophos’ regional and global business objectives Translate commercial goals (pipeline, revenue, partner growth) into integrated marketing initiatives, campaigns, and programs across the partner ecosystem Support GTM and billings targets for segments (commercial, MM and ENT) as well as for solution & product groups while driving right activities in two-tier channel Act as a strategic marketing partner to regional Sales Leaders, Channel Sales Managers, and Distribution leaders to identify growth opportunities and optimize routes to market Influence business outcomes through data-driven marketing initiatives, promotions, incentives, and partner programs Team Leadership & International Collaboration: Lead, mentor, and develop a high-performing channel marketing team Foster a culture of accountability, collaboration, and continuous development within a cross-country and cross-cultural environment Set clear priorities, assign projects, and ensure effective execution in line with global and regional marketing plans Lead cross-functional and cross-regional projects with both EMEA and global marketing and sales stakeholders Channel Marketing Excellence: Plan, execute, and optimize multi-channel partner marketing campaigns (email, web, webinars, newsletters, events, and Sophos standard marketing tools) Develop, agree, and implement joint marketing plans with key Sophos resellers and distribution partners across EMEA Central Drive partner enablement, activation, and performance acceleration initiatives in close collaboration with sales and distribution teams Strengthen the Sophos brand within the partner ecosystem, including media and external visibility Strategic Marketing Advisory to Partners: Act as a trusted advisor to channel partners and distributors in defining and optimizing their marketing strategies and plans Guide partners in selecting the most effective marketing initiatives based on market insights, best practices, and proven success models across EMEA Central Leverage regional scale and cross-partner experience to bring benchmarking, insight, and recommendations that individual partners cannot generate independently Budget, Measurement & Governance: Own and manage regional marketing budgets, ensuring ROI-focused allocation and compliance with financial guidelines Define KPIs, measure campaign performance, and continuously optimize based on insights and results Report on overall channel marketing metrics to senior stakeholders for Quarterly Business Updates Provide regular management reporting to the Senior Director Marketing EMEA Central, including status updates, performance analysis, and forward planning Events & Partner Engagement: Plan, manage, and represent Sophos at regional events, fairs, conferences, and partner meetings within EMEA Central Develop and execute Sophos-led events for distributors, channel partners, alliance partners, and prospects Report & Measurement of activities: Submit a team report regularly to the Senior Director Marketing EMEA Central reviewing status of activities and summarizing future activities Controlling of activities and budgets Benefits We encourage teams to get together in person periodically to help facilitate teamwork Remote-first working model & hybrid options Flexible start and end times for many roles Leadership development program Access to LinkedIn Learning Global internal coaching program (Coach Match) Periodic Sophos wellness days off for all Sophos to help employees relax and recharge Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues Free annual subscription to the Calm app Paid parental leave, caregiver leave & bereavement/compassion leave available We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!

Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company Health care benefits available worldwide Qualifications Strong stakeholder management skills across sales, marketing, and external partners Solid understanding of channel structures, go-to-market models, and indirect sales motions Fluent German; additional European languages are an advantage Demonstrated experience leading and developing teams in an international environment 8+ years of experience in B2B marketing, with a strong focus on channel marketing Proven success in developing and executing channel marketing strategies within complex, international partner ecosystems #J-18808-Ljbffr