Das ist der Job
Define and steward Leap's brand voice across every audience and channel, ensuring warmth and clinical credibility.
Darum lohnt es sich
Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most. Lead organic search and GEO strategy to build topical authority around specialty infusion and employer pharmacy benefits.
Leap Leap is a fast-growing benefits solutions pioneer in employer specialty pharmacy, reshaping how life-changing therapies are delivered and financed.
Content Strategy and Editorial Ownership Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email.
Long-Form B2B Content and Thought Leadership Produce flagship long-form assets (white papers, original research, benchmark reports) that establish Leap's authority in specialty infusion. Develop LinkedIn organic content, social calendar, and ABM content tracks including executive voice playbooks.
Direct Response, Website, and Campaign Copy Write direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants, demo request flows. Own website copy across leaphealth.com: homepage, product pages, hero sections, persona-specific landing pages.
Produce member-facing campaign copy across direct mail, email, SMS, PDF one-pagers, digital advertising, and the member portal. The company partners with Fortune 500 companies and leading TPAs, focusing on eliminating hidden markups and expanding access to high-quality infusion providers. #J-18808-Ljbffr
