Senior Digital Marketing Manager - Remote

About the Role

Our client, WhatJobs Direct, is seeking a highly experienced and results-driven Senior Digital Marketing Manager to lead our remote marketing initiatives. This pivotal role is designed for a strategic thinker who thrives in a fully remote environment and possesses a deep understanding of the digital landscape. You will be instrumental in shaping and executing innovative marketing strategies that drive brand awareness, engagement, and customer acquisition across various online channels. As a remote-first organization, we foster a collaborative and supportive virtual workspace, empowering our team members to excel from anywhere. If you are passionate about digital marketing and looking for a challenging opportunity with a forward-thinking company, this role is ideal for you. We are committed to providing our remote employees with the resources and flexibility they need to succeed.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve key performance indicators.
• Oversee the creation of engaging and high-quality content for our website, blog, social media platforms, and other digital channels.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and opportunities for improvement.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure brand consistency and cohesive marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices to continuously innovate and enhance our strategies.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor junior marketing team members in a remote setting.
• Develop and maintain strong relationships with external agencies and vendors.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• Proven experience of at least 7 years in digital marketing, with a significant portion in a management or leadership role.
• Demonstrated success in developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and various social media management platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Experience working in a fully remote setting, demonstrating strong self-discipline, time management, and communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A creative mindset with a passion for innovation in the digital space.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and public holidays.
• Professional development opportunities and a budget for ongoing training and certifications.
• Home office stipend to create an optimal remote work environment.
• Access to cutting-edge marketing technology and tools.
• A collaborative and supportive remote work culture.
• Opportunities for career advancement within a growing organization.
• Company-provided equipment.