(Senior) Global Brand Manager (m/w/d) Women\'s Health

Das ist der Job

This is how we open up new markets with innovative, highly effective herbal medicines.

Darum lohnt es sich

To strengthen our Global Marketing team, we are looking for a creative and strategic Senior Global Brand Manager (m/f/d) who will take responsibility for our Women´s Health products. Bionorica, with approximately 2.200 employees worldwide, is the German market leader in over-the-counter herbal medicines.

For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with pioneering results from scientific research. \\\"Phytoneering\\\" is the formula for our success, which has kept us on a growth trajectory for years.

These are the tasks for this position: Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences Design and maintenance of brand identity, ensuring brand consistency across all channels Responsibility for the entire brand experience throughout the product lifecycle Conducting analysis of campaign results and consumer insights for continuous improvement Management and maintenance of global brand books to ensure a consistent brand presence Conducting market and consumer research to derive actionable insights Leading the product portfolio and lifecycle management (LCM) to maximize market success Planning and monitoring brand budgets to ensure financial efficiency Sharing, reusing, an