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Accelerate your potential as the Senior Global Marketing Manager – Hematology, driving global strategy, launches, and brand stewardship for Beckman Coulter Diagnostics.
Responsibilities Define and execute global marketing strategy for the Hematology portfolio, grounded in deep understanding of clinical workflows, customer pain points, and competitive landscapes to drive differentiated positioning and sustainable growth initiatives.
Lead global launch planning and execution for complex, multi‑product hematology launches, independently convening communication, product, medical, regional, and operational SMEs to drive readiness, resolve risks early, and deliver timely execution across markets.
Own VOC, market mapping, segmentation, campaign messaging, and lead follow‑up strategy across hematology customer segments and geographies, translating customer insights into targeted marketing plans that support pipeline creation and conversion.
Strengthen global hematology brand awareness and credibility through strategic laboratory medicine trade‑show leadership, congress planning, and scientific storytelling, ensuring consistent brand expression and impactful presence across global and regional events.
Develop and activate evidence‑based marketing strategies in partnership with Medical and Scientific Affairs, including study planning input, KOL identification, consulting relationships, podium talks, webinars, white papers, and other scientific thought‑leadership opportunities.
