Senior Growth Marketing Manager, Commercial/Mid-Market

About: • Define and execute GTM programs for Commercial and Mid-Market segments • Develop segment positioning, messaging, and targeting strategy • Align with sales leadership on segment-specific priorities and approach • Inform broader company segmentation and GTM strategy based on field insights • Build 1:1 / 1:Few account-based marketing programs • Define ABM target account lists, engagement strategies, and buying committee mapping • Partner with sales leadership on account selection and pipeline acceleration for key accounts • Design personalized buying experiences and campaigns for priority accounts • Own campaign planning and execution across channels to drive pipeline for the assigned segment • Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy • Measure campaign performance against pipeline and revenue targets • Continuously test and optimize campaigns, leveraging AI and data • Partner with sales leadership to align field marketing priorities and programs with business objectives • Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth • Develop and deliver segment-specific resources, insights, and support to enable field sales teams Experience: • 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations • Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing • Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation • Track record of developing and executing go-to-market and campaign strategies • Strong focus on revenue and pipeline impact • Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams • Strong analytical and executive communication skills • Experience operating in matrixed global organizations across multiple market units, segments, or geographies • Experience with enterprise campaign orchestration and personalization across multiple channels and audiences Salary and Perks: Pay range: $125K - $140K • Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses • Snacks and beverages in the Office, along with fun events • Diversity and inclusion programs About Outreach: Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.