(Senior) International Marketing Manager (m/f/d)

Das ist der Job

DescriptionGoLighter is scaling rapidly across Sweden, Denmark, and Finland.

Darum lohnt es sich

We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts.

This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.Your tasks would be...Take full ownership of marketing activities and commercial results across Sweden, Denmark, and FinlandIndependently build, launch, manage, and optimize Google Ads and Meta campaignsOwn the operational execution and performance of SEA and Paid Social activitiesCollaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on trackDevelop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy Pill pipelineIdentify untapped growth opportunities, channels, audiences, and campaign approachesFormulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performanceMonitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performanceWork closely with our internal Business Intelligence team to identify trends and translate data into actionable measuresPlan and launch TV and out-of-home campaigns across the Nordic marketsSelect, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomesCoordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpointsBuild scalable marketing processes, guidelines, and structures for the Nordic regionRequirementsYou will fit well, when you …You have 3 to 5 years of proven experience in fast-scaling digital marketing rolesYou have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environmentsYou have direct experience scaling marketing campaigns in Sweden, Denmark, and FinlandYou understand Nordic market dynamics, regional differences, and local customer behaviorYou have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and MetaYou are comfortable working directly within advertising platforms and managing campaigns independentlyYou have experience planning and executing TV marketing campaignsYou have successfully managed external agencies with a clear focus on measurable commercial resultsYou can develop strategic expansion plans while remaining deeply involved in operational executionYou have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIsYou take ownership of business outcomes rather than focusing only on individual tasksYou proactively create briefs, processes, and solutions instead of waiting for detailed instructionsYou enjoy building new markets, testing new ideas, and working in a fast-paced environmentYou are fluent in EnglishProfessional proficiency in Swedish, Danish, or Finnish is a strong advantageImportant: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address.CategoryCommercial