Senior Marketing Manager (all genders)

Darum lohnt es sich

Responsibilities Own and lead your category, with full responsibility for growth, customer relevance, and performance Develop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approach Translate customer needs, market dynamics, and growth opportunities into actions Build and launch product and brand campaigns, reaching new customers and activating our existing customer base across channels Craft a compelling “category story” and bring it to life across the full funnel marketing mix Act as a multifunctional leader who collaborates with, guides, and inspires channel experts across Performance, Brand, Creative, PR, CRM, and Influencer to deliver cohesive and high-impact category execution Support S&OP through reliable forecasts and contribute to solving operational challenges when needed Profile Master’s or MBA degree 7+ years of experience in category, brand, or product marketing within FMCG or consumer industries, ideally with ownership of a full portfolio or business line Proven end-to-end ownership - from strategic concept development and category ambition to hands‑on activation and performance delivery Strong conceptual thinking with the ability to distill insights, shape a compelling category narrative, and define clear positioning and growth strategies Exceptional analytical mindset - strong with data, financial modeling, forecasts, research, and translating insights into growth actions Proven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event‑driven campaigns Ability to collaborate with, guide, and align multifunctional teams and channel experts toward a unified marketing execution Entrepreneurial, hands‑on mindset, acting as a mini General Manager who builds, tests, iterates, and owns outcomes Plus: Genuine interest or expertise in supplements, wellness, and clean‑label, science‑driven products Languages: Fluent German & English What we offer An appealing discount on all of our products – from essential oils to vitamins & nutrients 28 days of paid time off per year plus up to 5 days off between Christmas and New Year The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket Hybrid model with one home office day per week – up to two depending on area – and up to two weeks per year working from abroad Various discounts of more than 50 percent on attractive brands such as Flaconi, Bosch, Apple, or Expedia Real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your ideas Inviting office spaces with access to plenty of organic teas and superfoods from around the world Regular tea & office parties, Christmas and summer feasts and influencer events such as Women’s Day We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under‑represented backgrounds to apply, even if you don’t match with 100 % of the requirements. #J-18808-Ljbffr Role Overview As Senior Marketing Manager , you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio - from defining the strategic direction to translating it into high-impact marketing activation.

You will build a deep understanding of consumer needs, define the category’s growth ambition, and develop a winning marketing plan. With your entrepreneurial mindset, you will report directly to our CMO and develop your category into a strong growth engine for Sunday.