Senior Marketing Manager, Brand and Digital

Das ist der Job

About Technosylva Technosylva is a global leader in wildfire and extreme weather risk mitigation software.

Darum lohnt es sich

This is a senior individual‑contributor role with team leadership responsibility, sitting at the intersection of brand strategy, digital marketing, and creative execution.

What You’ll Do Brand Strategy & Stewardship • Translate complex wildfire and extreme weather science and AI technology into compelling, accessible narratives for diverse audiences: utility executives, fire agency leaders, regulators, and investors - and audiences beyond who are affected by wildfire and extreme weather. • Own and evolve Technosylva’s brand identity — voice, visual standards, messaging frameworks — ensuring consistency across all channels and materials. • Partner with the Marketing and executive team on thought leadership positioning, including CEO communications, conference keynotes, other key storytelling opportunities, distilling complex ideas into compelling narratives. • Serve as the key thought partner for the Technosylva team, helping translate sophisticated concepts and scientific information into compelling visuals and narratives for all of the audiences that we encounter. • Champion a distinctive visual identity and clarion brand voice that differentiates Technosylva in a rapidly growing market.

Team & Cross‑Functional Leadership • Manage relationships with external agencies and freelancers; brief and review creative work to ensure brand integrity and quality. • Set clear priorities for the team and expectations with stakeholders, and periodically report out against goals. • Partner with Marketing Programs and Product Marketing to ensure web participation in campaigns, including content and engagement opportunities • Serve as a steward of the Technosylva brand in cross‑functional campaigns, ensuring consistency across media. • Build scalable design resources that accelerate and scale our ability to deliver well‑designed products (e.g., Canva templates for socials, etc.). • Leverage AI tools to scale the work efficiently.

The Company’s market-leading solutions, enhanced by AI and machine learning capabilities, provide real-time and predictive insights to support electric utility, insurance, and government agency customers. Technosylva has provided critical solutions for the past 26 years.

In 2022 the organization entered a period of significant growth and transformation with investment from TA Associates, a leading growth PE firm, scaling to about 225 employees and offering its product in over 10 countries.

In 2024 General Atlantic, a leading global growth investor, announced a strategic growth investment in Technosylva to support the company in its mission.

The Opportunity As Senior Manager of Brand & Digital, you will help define how Technosylva shows up in the world — from the first impression a utility or manager or executive gets on our website to the story a fire agency meteorologist sees in our content.

You’ll work closely with Marketing Programs, Product Marketing, and Growth leadership to build a cohesive brand presence that reflects our overarching value, scientific authority, the urgency of our mission, and the trust that utilities and agencies place in us every day.

Digital Marketing & Web • Lead Technosylva’s digital presence, including the company website, SEO/GEO strategy, and digital engagement opportunities. • Own digital channel performance — organic search, GEO, and web leads— and use data to continuously optimize reach, engagement, and pipeline contribution. • Oversee UX and content strategy for the web, partnering with agency resources to continuously improve site performance and audience engagement.

What You Bring • Demonstrated ability to build or meaningfully evolve a B2B technology brand — ideally in a mission‑driven organization, including enterprise SaaS, climate tech, public safety, or a field where credibility and scientific authority matter. • Experience developing foundational narrative and materials required for communicating complex concepts into clear, compelling narratives. • Demonstrated examples of strategic thinking paired with hands‑on execution: you're as comfortable developing a messaging framework as you are editing a landing page or reviewing a design comp. • A strong portfolio showcasing ability to translate complex concepts into sharp designs and assets. • Ability to prioritize projects and serve as a strong thought partner. • Proficiency with Adobe Creative Suite, Canva, as well with digital marketing tools and platforms (CMS platforms, Google Analytics, SEO platforms). • Excellent written communication skills — you can write with clarity and precision for technical and executive audiences alike. • Experience managing agencies and external creative partners, with a sharp eye for quality. • Comfort operating in a fast‑moving, mission‑driven environment where the stakes are real. • Willingness to embrace an AI‑first approach to work. • 8+ years of progressive experience in brand management, digital marketing, or integrated marketing communications, with at least 2 years in a senior or leadership role.

Bonus Points For • Background in or strong appreciation for data‑driven storytelling and scientific communication. • Experience marketing to electric utilities, fire agencies, or other regulated industries. • Familiarity with wildfire, climate risk, or extreme weather topics.