Das ist der Job
Job Description
As a Senior Marketing Manager, you actively shape the future of Experian in the DACH region.
Darum lohnt es sich
Together with regional marketing colleagues and local sales teams, you take our audience engagement to the next level – data‑driven, user‑centric, and truly value‑adding. You own a holistic marketing strategy that positions our company sustainably in the local market.
You are the central point of contact for demand generation and lead quality – managing multi‑stage campaigns from concept to monitoring. You think in use cases, not just channels, and you’re eager to have a real revenue impact. If you’re ready to take ownership and create meaningful results, you’re exactly who we’re looking for.
Our goal: To make Experian visible and relevant in DACH as the leading provider of data insights. Responsibilities You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution.
Development, management, and continuous optimization of a one‑ to multi‑year marketing strategy in alignment with executive leadership and relevant stakeholders.
Responsibility for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and defining and implementing measures to improve lead quality and quantity. Planning, execution, and optimization of campaigns across various channels, including perfor
