Senior Marketing Manager - Public Sector

Darum lohnt es sich

The successful candidate will own the end-to-end marketing strategy for the public sector vertical, supporting government departments as they modernise public services and adopt new technology.

Responsibilities / Role Specific Context • Develop and execute a comprehensive marketing strategy for the DACH Public Sector • Increase AI perception and generate demand among C-level executives, IT decision-makers and developers • Lead targeted account-based marketing programmes for priority government departments • Create tailored narratives that address departmental challenges and transformation goals • Partner closely with Public Sector Sales leadership and Government Affairs and Public Policy teams • Align marketing activity with business priorities, pipeline targets and lead follow-up • Plan and deliver high-impact proprietary events • Manage targeted third-party sponsorships • Oversee external agencies and vendors • Ensure campaigns and events are delivered to a high standard and within budget • Build market presence around Smart Data and AI, Security, Sustainability and Digital Sovereignty • Support wider DACH marketing initiatives • Contribute to regional summits and account-based marketing programmes with a Public Sector focus • Collaborate with teams supporting Central and Eastern Europe and the Nordics Minimum Requirements • Bachelor’s degree or equivalent practical experience • Proven B2B marketing experience within the Public Sector or Government vertical • Experience delivering account-based marketing programmes • Experience developing marketing strategies for enterprise-level accounts • Experience managing external creative agencies • Experience managing event vendors and third-party partnerships • Experience delivering large events with tailored industry content • Native-level German Preferred Skills • Deep understanding of the DACH Public Sector landscape • Knowledge of central government departments • Knowledge of public-sector procurement frameworks • Understanding of public-sector digital transformation agendas • Proven experience aligning marketing strategies with sales objectives • Track record of supporting pipeline and revenue growth • Strong cross-functional stakeholder management skills • Ability to influence Sales leadership • Ability to collaborate effectively with Policy teams • Ability to collaborate effectively with Product teams • Experience marketing complex cloud solutions • Experience marketing AI and data solutions • Experience marketing security solutions • Experience engaging C-level executives and IT decision-makers Senior Marketing Manager – Cloud DACH Public Sector Location: Berlin, Germany Contract Length and Working Hours: 12 month contract and 40 hours a week About Algomarketing Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond.

The Role Algomarketing is hiring on behalf of a Global Enterprise SaaS organisation seeking a Senior Marketing Manager to lead marketing for the DACH Public Sector. The role will focus on strengthening AI perception, generating high-value demand and building engagement with priority government accounts.