Senior Marketing Manager Retail & Visual Merchandising (m/w/d)

Das ist der Job

Shape brands.

Darum lohnt es sich

Bring brands to life in-store • Develop and implement POS, retail activation and Visual Merchandising concepts across our store network. • Translate international brand guidelines into inspiring local retail experiences. • Work closely with Retail and Sales to ensure high-quality execution across multiple stores. • Connect physical and digital customer journeys and identify opportunities to strengthen the overall customer experience. • Support campaigns and initiatives from concept through to implementation.

Work cross-functionally • Collaborate closely with Creative, Digital, CRM, Merchandising, Retail, Sales and international brand teams. • Coordinate internal and external partners and ensure successful project delivery.

Your Profile • Several years of experience in Marketing, Brand Marketing, Retail Marketing, Trade Marketing or a similar field. • Experience in Visual Merchandising, POS, Retail Experience or Store Marketing – ideally with responsibility across multiple stores or a larger retail network. • A strong understanding of brands, customer experience and the premium, fashion or luxury environment. • You combine strategic thinking with a hands‑on mentality and enjoy turning ideas into tangible experiences. • Strong project management skills and confidence working with multiple stakeholders. • Creative mindset with a good understanding of design, trends and consumer behavior. • Excellent communication skills and the ability to work effectively in an international environment. • Fluent German and English, both written and spoken.

What We Offer • Work with some of the world's most iconic eyewear, fashion and luxury brands – including Ray-Ban, Oakley, Persol, Prada, Chanel and Armani. • The opportunity to shape how our brands are experienced across our retail network. • A high level of ownership and visibility within an international organization. • Hybrid working model combining flexibility with regular collaboration at our office in Grasbrunn. • Continuous learning through our Leonardo learning platform and internal development programs. • Attractive benefits including employee discounts, Corporate Benefits, Wellpass and two pairs of glasses per year worth up to €450 each. • International collaboration, cross-functional projects and opportunities to grow across countries and functions. • An open and collaborative culture guided by our motto: “We are one – thanks to many.” Please note: This is not a fully remote position.

Create experiences. Bring our brands to life. Eyewear is more than functionality – it combines style, innovation and personality.

With iconic brands such as Ray-Ban, Oakley and Persol, as well as renowned licensed brands including Prada, Miu Miu, Chanel, Dolce & Gabbana and Armani, we create customer experiences that go far beyond traditional optical retail. Senior Marketing Manager (m/w/d) with a strong passion for brands, retail and customer experience.

In this role, you will combine classic marketing with the physical brand experience: from campaigns and POS activations to Visual Merchandising concepts across multiple stores.

Your Responsibilities Shape brands across channels • Develop and implement marketing initiatives for our premium, fashion and luxury brands across digital and offline channels. • Ensure consistent brand communication and a strong customer experience across all touchpoints.

Use insights to improve • Analyze campaign and retail performance and translate insights into actionable recommendations. • Identify trends and new opportunities to continuously improve our marketing and retail activities.

The role includes regular travel within the DACH region, approximately two days per week, as well as regular presence at our office in Grasbrunn. Therefore, a residence in the Munich area or within reasonable commuting distance is required.