Senior Marketing Manager Retail & Visual Merchandising (m/w/d)

Shape brands. Create experiences. Bring our brands to life.

Eyewear is more than functionality – it combines style, innovation and personality.

With iconic brands such as Ray-Ban, Oakley and Persol, as well as renowned licensed brands including Prada, Miu Miu, Chanel, Dolce & Gabbana and Armani, we create customer experiences that go far beyond traditional optical retail.

Senior Marketing Manager (m/w/d) with a strong passion for brands, retail and customer experience.

In this role, you will combine classic marketing with the physical brand experience: from campaigns and POS activations to Visual Merchandising concepts across multiple stores.

Your Responsibilities

Shape brands across channels

• Develop and implement marketing initiatives for our premium, fashion and luxury brands across digital and offline channels.
• Ensure consistent brand communication and a strong customer experience across all touchpoints.

Bring brands to life in-store

• Develop and implement POS, retail activation and Visual Merchandising concepts across our store network.
• Translate international brand guidelines into inspiring local retail experiences.
• Work closely with Retail and Sales to ensure high-quality execution across multiple stores.
• Connect physical and digital customer journeys and identify opportunities to strengthen the overall customer experience.
• Support campaigns and initiatives from concept through to implementation.

Work cross-functionally

• Collaborate closely with Creative, Digital, CRM, Merchandising, Retail, Sales and international brand teams.
• Coordinate internal and external partners and ensure successful project delivery.

Use insights to improve

• Analyze campaign and retail performance and translate insights into actionable recommendations.
• Identify trends and new opportunities to continuously improve our marketing and retail activities.

Your Profile

• Several years of experience in Marketing, Brand Marketing, Retail Marketing, Trade Marketing or a similar field.
• Experience in Visual Merchandising, POS, Retail Experience or Store Marketing – ideally with responsibility across multiple stores or a larger retail network.
• A strong understanding of brands, customer experience and the premium, fashion or luxury environment.
• You combine strategic thinking with a hands‑on mentality and enjoy turning ideas into tangible experiences.
• Strong project management skills and confidence working with multiple stakeholders.
• Creative mindset with a good understanding of design, trends and consumer behavior.
• Excellent communication skills and the ability to work effectively in an international environment.
• Fluent German and English, both written and spoken.

What We Offer

• Work with some of the world's most iconic eyewear, fashion and luxury brands – including Ray-Ban, Oakley, Persol, Prada, Chanel and Armani.
• The opportunity to shape how our brands are experienced across our retail network.
• A high level of ownership and visibility within an international organization.
• Hybrid working model combining flexibility with regular collaboration at our office in Grasbrunn.
• Continuous learning through our Leonardo learning platform and internal development programs.
• Attractive benefits including employee discounts, Corporate Benefits, Wellpass and two pairs of glasses per year worth up to €450 each.
• International collaboration, cross-functional projects and opportunities to grow across countries and functions.
• An open and collaborative culture guided by our motto: “We are one – thanks to many.”

Please note: This is not a fully remote position. The role includes regular travel within the DACH region, approximately two days per week, as well as regular presence at our office in Grasbrunn. Therefore, a residence in the Munich area or within reasonable commuting distance is required.