(Senior) Online Brand Manager (m/f/d)

Das ist der Job

A successfully completed university degree is required.

Darum lohnt es sich

Cross-Functional Collaboration & DACH Market Scope: You have outstanding communication and stakeholder management skills, allowing you to align Product Managers, sales teams, and central agencies. Our Offer A permanent employment contract in a crisis-resistant, growing market with acomprehensive range of social benefits.

Individual personal and professional development, a strong learning curve, strong team spirit and an open, cooperative corporate culture. Diverse national and international development perspectives.

The Role As (Senior) Online Brand Manager (m/f/d) you drive the online growth of a given category by strategizing all growth levers, maximizing the online assortment and shopper experience.

Your Tasks Category Growth & Strategic Planning: Translate overarching e-commerce strategies into actionable, brand-level activation plans across the DACH region, establishing clear target KPIs and budget allocations to drive incremental CPD category growth.

Assortment Curation & Optimization: Define and manage the biannual "Hero" assortment in line with zone frameworks, analyzing performance data to identify key product segment opportunities and support upcoming product launches.

End-to-End Content Management: Lead the preparation of product launch files and brief the European Content Factory (ECF) with precise keywords, specifications, and brand guidelines to ensure high-quality asset delivery.

Quality Assurance & SEO Best Practices: Review and approve all e-commerce content prior to publication to guarantee maximum accuracy, SEO optimization, brand alignment, and consistent messaging.

UX & Conversion Rate Optimization: Collaborate with Product Managers to continuously refine content and user experience (UX) elements based on consumer insights and data analytics to maximize online sales and conversion rates.

Your Profile Experience: You have at least 2 years of experience in E-commerce or Digital Marketing, with a deep understanding of e-retail dynamics and online consumer behavior.

Analytical & Data-Driven Portfolio Management: You possess a highly analytical mindset with proven experience in sales performance analysis, SKU rationalization, and assortment planning. You are comfortable translating complex data into structured reports and clear, actionable product roadmaps.

Digital Shelf Content Operations & UX Optimization: You have practical experience managing the end-to-end digital content pipeline. This includes briefing creative agencies, managing product launch data sheets, and implementing SEO and e-commerce UX best practices to maximize online conversion rates.

Familiarity with PIM & Content Syndication: You are familiar with Product Information Management (PIM) systems or digital asset syndication platforms to ensure the efficient and accurate distribution of product data across digital networks. Fluent English and German is required.

An attractive and competitive remuneration package as well as a voluntary profit-sharing scheme. Diversity, Equity & Inclusion Discrimination or harassment of any kind, for example, based on sex, skin color, religion, sexual orientation, gender identity, age, origin, disability, or other protected characteristics, is not tolerated at our company.

Diversity and inclusion are firmly embedded in our corporate culture. If you’d like to learn more about this and our initiatives in this area, please visit here . #J-18808-Ljbffr