Darum lohnt es sich
About your new role
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You will take on hands‑on technical responsibility for the planning, development, and further development of our Google Shopping and CSS campaigns (setup, structure, scaling, performance).
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You will manage budgets and KPIs, identify growth drivers, and derive concrete measures to increase performance and efficiency.
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You will be responsible for continuous performance monitoring and the operational implementation of optimizations (testing, iterations, rollouts).
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You will develop optimization approaches and ensure continuous tracking, ongoing analysis, and meaningful reporting.
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You will drive topics related to Google Merchant Center & feed quality (e.g., data quality, attributes, rules, diagnostics, policies) and work closely with relevant interfaces.
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You will test hypotheses through structured tests, substantiate them with data, and establish learnings as best practices within the team.
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You will be the technical contact person for Shopping/CSS, advise internal stakeholders, and implement market/platform trends.
Skills & Requirements
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Several years of experience in performance marketing with a focus on Google Shopping (end‑to‑end ownership, hands‑on implementation).
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Excellent CSS expertise and a deep understanding of the mechanics and levers in the shopping ecosystem.
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High level of confidence in Google Merchant Center and all feed and data topics (data quality, attributes, rules, diagnostics, policies).
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Strong analytical skills: clear KPI logic, structured testing, prioritization, and implementation.
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High technical affinity and experience with analysis, tracking, and ideally feed management tools.
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Ownership mentality: You take responsibility and drive issues forward independently, pragmatically, and with a strong focus on implementation.
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Very good written and spoken German and English.
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Nice to have: agency experience, PMAX/shopping automation, incrementality experiments, SQL/BigQuery, and dashboarding (Looker, PowerBI, Tableau).
