Senior Performance Marketing Manager – Paid Social

Das ist der Job

Certain positions may require proximity to an office or a specific geographic area to facilitate collaboration.

Darum lohnt es sich

You will be surrounded by a high‑caliber team that encourages you to do your best.

In this role, you will • Develop and execute a data‑driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, CTV, Reddit and other emerging paid social channels. • Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences. • Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization and alignment with local buyer behavior. • Own end‑to‑end campaign strategy and execution—from audience targeting and creative briefing to ad trafficking, performance analysis and optimization. • Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies and messaging across platforms. • Leverage performance data to inform creative direction, audience segmentation, campaign structure and bidding approaches that drive efficiency and results. • Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes. • Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals. • Champion, role model and embed Samsara’s cultural principles—Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team—as we scale globally and across new markets. • Maintain accurate budget tracking and pacing; flag risks and opportunities proactively. • Partner with Marketing Operations to ensure proper UTM tagging, CRM integration and attribution across all programs. • Present performance insights and strategic recommendations to marketing leadership on a regular cadence.

Minimum requirements for the role • 5+ years of hands‑on experience in Paid Social with demonstrated expertise across Meta, LinkedIn, YouTube and CTV; experience with Reddit or other emerging social platforms is a strong plus. • Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours and audience dynamics in each market. • Skilled in building campaigns and ads directly in platform‑native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube). • Experience working with high‑growth SaaS products, a deep understanding of the B2B sales funnel and familiarity with the B2B MarTech stack, including Salesforce and Marketo. • Skilled in trafficking ads, implementing tracking tags in Google Tag Manager and understanding server‑side tracking and first‑party data strategies. • Results‑oriented and data‑driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps. • Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high‑impact, high‑return initiatives. • Strong interpersonal and communication skills with the ability to collaborate effectively across technical and creative teams. • High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously. • Bachelor’s degree.

Flexible Working We embrace a flexible working model that caters to the diverse needs of our teams.

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that helps organizations that depend on physical operations harness Internet of Things (IoT) data to develop actionable insights and improve their operations.

At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy, representing more than 40% of global GDP across agriculture, construction, field services, transportation and manufacturing.

About the role We’re looking for a strategic, results‑driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high‑impact social and video channels.

This role will own the end‑to‑end strategy and execution of paid social campaigns, building full‑funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue.

It will span Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels such as Reddit, while exploring new platforms that open up growth opportunities in these markets.

You should apply if • You want to impact the industries that run our world: Your efforts will result in real‑world impact, such as keeping the lights on, getting food into grocery stores, reducing emissions, and ensuring workers return home safely. • You are obsessively curious: You love digging into competitors, markets and buyer behavior, not just to report what’s happening, but to find insights others miss and turn them into an unfair advantage. • You think like a seller: You build narratives, playbooks, tactics and assets that sellers actually use day‑to‑day.

You measure success by whether the field wins more because of your work. • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara.

We set up employees for success and encourage rapid career development. • You want to be with the best: At Samsara, we win together, celebrate together, and support each other.

An ideal candidate also has • Experience working with all company segments (Commercial, Mid‑Market, Enterprise) across the Americas. • A deep understanding of B2B attribution models and the non‑linear buyer journey, particularly as it applies to video and social‑first channels. • Familiarity with CTV buying strategies, programmatic social and platform‑specific audience solutions (e.g., LinkedIn Matched Audiences, Meta Advantage+, Reddit interest targeting, etc.).

Annual Base Salary $118,575—$153,450 CAD Total Rewards At Samsara, compensation delivers above‑market total compensation through a combination of base salary, performance‑based bonus/variable pay and equity for eligible roles in a high‑growth public company.

Beyond compensation, we provide a flexible, employee‑led remote model, a professional development stipend, comprehensive health and parental leave plans and more. Offices are open for those who prefer to work in‑person, and we support remote work where it aligns with our operational requirements.

Belonging at Samsara All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status or any other protected characteristic.