Senior Performance Marketing Manager – Social Paid (Meta Focus) (m/f/d)

Das ist der Job

The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid.

Darum lohnt es sich

Your responsibilities include: • Taking ownership of the performance of our social paid channels, with a focus on Meta • Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation • Ownership of the social paid creative strategy – from developing new creative angles and concepts to scaling successful creatives • Developing and implementing structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives • Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams • Analyzing campaign data , deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition • Designing and executing tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements • Close collaboration with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance Your profile • At least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on Meta • Proven track record of scaling new customer growth in an e‑commerce, DTC, or consumer‑focused environment • Deep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers • Proven experience in developing performance creatives , creative briefs, UGC concepts, and structured creative testing frameworks • You don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychology • Strong analytical skills and experience working with large datasets and performance analysis • Good understanding of attribution, tracking, and modern measurement approaches • Hands‑on mentality with high ownership, strong execution skills, and a proactive mindset • Based in Berlin or willing to relocate • Business‑fluent English (C1 or equivalent); German skills are a plus What you can expect from us • Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast‑growing start‑up! • Extensive onboardings which will prepare you for your various and challenging tasks. • Flexible working hours and home office options to ensure a good work‑life balance. • A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket. • Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX. • Optimal performance thanks to a modern MacBook. • Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea. • 20 % discount in our KoRo online store. • Regular team events and joint activities as well as legendary company parties.

We are looking for real team members – let us know who you are and what motivates you! Your tasks We are looking for a hands‑on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a core growth channel.

The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. Sounds good? Then apply with your application documents (CV and letter of motivation ) via the application form on our website.