Senior Product Manager II, Menu Planning (all genders)

Company

hellofresh

Location

Berlin, Berlin

Type

Full-time

Commensurate with experience

Who are we looking for?

• 01 Seasoned product experience building and scaling technical or platform products
• 02 Ideally in a domain with real operational or supply-chain complexity
• 03 Ability to navigate ambiguity
• 04 Shaping strategy in undefined problem spaces without waiting for a predefined solution
• 05 Strong analytical and data-driven approach

Professional Overview

As a Senior Product Manager II for Menu Planning within the Operations Mega Alliance at HelloFresh, you will be entrusted with a pivotal role, owning the entire product layer that dictates what lands on HelloFresh menus every single week. This expansive scope covers multiple markets, diverse brands, and impacts millions of customers globally. Your mission will be to architect and drive the advanced systems and sophisticated workflows that empower our culinary, commercial, and operations teams to seamlessly plan, version, and scale an ever-expanding assortment of meal options. This involves a strong focus on building automation and robust data foundations to enable a larger and more personalized customer experience.

This role places you at the heart of a significant platform transformation within a dynamic domain. You will be instrumental in migrating our menu planning capabilities onto a smarter, more agile baseline, all while meticulously ensuring the uninterrupted weekly delivery of our menus. Success in this position requires close collaboration with engineering teams, culinary experts, procurement specialists, and key stakeholders across our largest markets. Together, you will define a data-driven roadmap, untangle the complexities of regionality and menu customization, and ultimately set the long-term strategic vision for how HelloFresh builds its menu at unparalleled scale.

Key Responsibilities

• Own the multi-quarter vision and roadmap for menu planning, translating the needs of culinary, commercial, and operations partners into prioritized initiatives with clear business impact.
• Build scalable systems and data foundations for menu versioning, regionality, and customization to enable a larger, more personalized assortment.
• Leverage AI and machine learning to automate menu and editorial workflows, sharpen assortment decisions, and partner with data science to take models from concept to production.
• Collaborate with engineers, data scientists, and senior stakeholders across our largest markets to gather requirements, align strategic direction, and secure buy-in for key initiatives.
• Apply a data-driven approach, utilizing both qualitative and quantitative signals to validate hypotheses, prioritize efforts, and measure outcomes effectively.
• Champion product craft as the hands-on expert for menu planning, elevating the standard for discovery, prioritization, and execution across the tribe.

Eligibility & Requirements

• Seasoned product experience building and scaling technical or platform products, ideally in a domain with real operational or supply-chain complexity.
• Ability to navigate ambiguity, shaping strategy in undefined problem spaces without waiting for a predefined solution.
• Strong analytical and data-driven approach.