Senior Product Marketing Manager

Darum lohnt es sich

Responsibilities • Develop the positioning, value proposition and messaging architecture for Catapult Analytics. • Translate complex product features into clear, compelling benefits for different audiences. • Own the go‑to‑market strategy for new features and product releases—from planning through measuring success. • Analyze competitors, conduct win/loss analyses, and continuously monitor market trends. • Support Sales and Customer Success teams with persuasive storylines, sales collateral and talking points. • Run enablement workshops on positioning, competitive landscape and product updates. • Act as the point of contact for strategic sales opportunities and competitive positioning. • Conduct buyer interviews and win/loss analyses. • Develop and maintain Ideal Customer Profiles (ICP) and buyer personas. • Together with Customer Success identify opportunities for retention, expansion and advocacy. • Work closely with the central European marketing team. • Ensure campaigns, content and communications consistently convey the product positioning. • Define relevant KPIs such as win rate, sales cycle, content usage and launch success. • Analyze results and derive actionable recommendations for management.

Requirements • Several years of experience (minimum 3–5 years) in product marketing, ideally in a B2B SaaS environment. • Experience successfully bringing products or features to market. • Ideally experience as the first Product Marketing Manager or in establishing new processes. • Proven collaboration with Product Management, Sales and Customer Success. • Excellent communication skills in German and English—both written and spoken. • Analytical mindset and experience making data‑driven decisions. • Knowledge of competitive intelligence, market analysis, and win/loss analysis. • Experience with common PMM tools such as Salesforce, HubSpot, Gong, Klue, Crayon or comparable solutions. • Entrepreneurial thinking, strong initiative and enthusiasm for building new structures. • Strong team orientation, persuasiveness and customer focus.