Senior Product Marketing Manager, Enterprise

Das ist der Job

Execute our "launch playbook" to ensure consistency and impact across all internal and external channels.

Darum lohnt es sich

Define and evolve pricing and packaging for your product area Drive sales enablement Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates. Train customer-facing teams on new messaging to ensure a unified voice in the market.

Requirements 3-5 years of experience in B2B product marketing Proven track record of strategic impact and revenue growth in a Enterprise SaaS company Hands-on experience with AI tools Strong ability to partner with product on roadmap and product strategy Experience building and motivating high performing teams Familiarity with PLG or hybrid sales motions Hard Skills B2B product marketing market research competitive intelligence sales enablement pricing strategy campaign strategy product positioning AI tools product strategy feature updates Soft Skills strategic impact revenue growth team building motivation communication collaboration customer advocacy leadership analytical thinking problem-solving Industry Keywords Enterprise SaaS ICP (Ideal Customer Profile) buyer personas product-market fit PLG (Product-Led Growth) hybrid sales motions competitive differentiation market expansions sales cycle narrative gaps Tools & Technologies GTM execution launch playbook battlecards pitch decks case studies Demand Gen Content Marketing RevOps high-authority thought leadership customer-facing teams #J-18808-Ljbffr Responsibilities Own market strategy & positioning Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.

Position our platform with an eye towards enhancing our competitive differentiation and value proposition Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.

Lead Go-To-Market (GTM) execution Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions. Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit.

Shape campaign strategy Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning. Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility. Act as the "voice of the customer" in executive GTM planning and forecasting for your business line.