Senior Product Marketing Manager (f/m/d)

Das ist der Job

But your impact goes beyond content.

Darum lohnt es sich

Senior Product Marketing Manager Role As a Senior Product Marketing Manager at Apaleo, you connect the dots between our platform, our market, and the teams that bring both together. You work closely with our existing content team, adding product and solution depth to what they create.

Equip our commercial teams to win: Develop the narratives and materials that help our commercial teams communicate Apaleo’s value consistently across the full funnel, from first touch to close and beyond. Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions.

What We’re Looking For Must‑Have Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading Excellent written and verbal communication in English Good to Have Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly Familiarity with API‑first or platform products and the ability to make technical architecture a compelling selling point Experience working in international markets, particularly in Europe (DACH, UK, FR) German or French language skills is a plus Why Apaleo A diverse & international team work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective.

A key role in a fast‑growing start‑up be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich. Fair & transparent compensation benefit from a clear peer review system and career progression plan designed to reward your growth.

Engaging team events from cocktail club nights and team dinners to meet‑ups and the legendary Oktoberfest celebrations. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business. Team Connection: Strong connections fuel collaboration.

We celebrate and connect through regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other off‑site events.

We celebrate differences and believe that diversity enriches our team and drives innovation. #J-18808-Ljbffr About Apaleo Apaleo is the world's most open, API‑first property management platform powering the next generation of hospitality operations.

Its modular, AI‑powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best‑in‑class apps and autonomous AI agents that adapt to every stay.

Industry Context As the hospitality industry enters the age of Agentic AI, where autonomous agents handle everything from revenue optimisation to guest communication, we need someone who can translate our deep technical capabilities into compelling, differentiated value for every segment and market we serve.

You build deep product knowledge and turn it into sharp, differentiated positioning that helps us win in the segments and markets we focus on. You orchestrate how Revenue, Product, and Marketing move together around key moments and decisions, from product launches to new market entry.

How you make an impact: joining Apaleo means more than just taking on a role; it's about driving real change in the hospitality industry. Your contributions will directly shape our innovative platform, influence company‑wide decisions, and help redefine the future of hospitality tech.

At Apaleo, your voice matters, your ideas are valued, and your impact is tangible. What You’ll Do Make our value tangible: Build deep product knowledge and turn it into positioning that lands well before a demo. Draw on real customer outcomes to make Apaleo’s impact concrete and credible across segments, verticals, and markets.

Drive launches as a system: Lead product launches and key market moments end to end. Secure AI leadership: Strengthen and strategically expand our AI positioning as hospitality enters the age of Agentic AI — where autonomous agents handle everything from revenue optimisation to guest communication.

Flat hierarchy & flexible structure enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies. Flexible working style we support flexible hours and hybrid work from our Munich office. Perks & Lifestyle Flexible & Remote Work Options: We focus on results, not clocking hours.

Free Public Transport: Travel across Germany with ease using our fully covered Deutschland Ticket. Paid Time Off: Enjoy 30 days of vacation to fully disconnect, recharge, and return inspired. Health & Wellbeing: Prioritize your health with access to hundreds of gyms, fitness studios, and wellness options through our EGYM Wellpass membership.

Equal Opportunity & Diversity Statement We are proud to be an Equal Opportunity and Aff… Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations.