Senior Product Marketing Manager (m/f/d)

Das ist der Job

This position is unlimited and based in Munich .

Darum lohnt es sich

JOIN OUR TEAM As Senior Product Marketing Manager , you will drive the strategic and operational excellence of our product performance and storytelling across all marketing channels. You will shape the product marketing strategy, define high‑impact initiatives and orchestrate seamless execution across teams.

WHAT YOU\'LL DO Track, analyse and interpret monthly product performance and translate insights into concrete optimisation actions Define and execute ad hoc initiatives for categories and product families to support commercial targets Partner with marketing channels to test, scale and optimise tactics that drive sales and brand positioning, including the use of AI‑powered tools for content personalisation and targeting Develop, refine and operationalise the strategic product marketing approach, including clustering, positioning and push strategies, informed by AI‑enhanced segmentation and scoring Ensure consistent, high‑quality product storytelling across all touchpoints (social media, onsite, stores) and align on product pushes and placements with cross‑functional teams (retail, stores, marketing, product) Enhance product marketing dashboards and scoring tools in collaboration with marketing analytics YOU COME WITH Prov In this highly cross‑functional and generalist role, you combine data‑driven decision‑making with sharp strategic thinking to maximise the commercial impact and brand visibility of our key product families.