Senior Product Marketing Manager (m/w/d)

Das ist der Job

You are interested in the position as Senior Product Marketing Manager (m/w/d) at SPREAD GmbH ?

Darum lohnt es sich

This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling. SPREAD is an AI-first company, and every team member operates accordingly.

Team You will be part of a small, senior marketing team, working alongside individuals in GTM Ops and Design. Customers benefit from up to 10x faster development times, up to 50% cost savings, and higher product quality: a potential savings of billions of dollars.

The team's vision is to make smarter use of trillions of product data points and to make European manufacturing companies the global innovation leaders in applied AI. On Instaffo, you can apply for this and other jobs with ease. Create your profile in under 2 minutes and start the application process with just a few clicks.

Please note that this position requires EU work authorization . The language requirements for this position are: English - Fluent (C1), German - Fluent (C1) . The estimated salary range from XING does not necessarily correspond to the salary range of this job offer.

In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market.

Activities Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders. Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.

Create sales enablement assets that shorten enterprise sales cycles and improve win rates. Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome. Develop thought leadership content that builds credibility with deeply technical audiences.

Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points. Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.

Requirements 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market. Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products.

You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development. Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees). Strong competitive intelligence instinct. AI-native working style.

You use AI tools daily to scale your output, from content creation to research to workflow automation. Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs. Native or near-native English. Working-level German minimum.

If German is your native language, strong English is sufficient. Based in Berlin or close enough for regular in-office collaboration, especially during the first months.

Application Process 1. 45-minute interview with the Talent Acquisition Manager. 2. 30-minute interview with the SVP GTM 3. 45-minute workshop with Product and Value Management. 4. 30-minute interview with the Founder.

About the Company Berlin-based startup SPREAD is revolutionizing the development, production and maintenance of complex products in manufacturing companies with its agentic engineering intelligence software.

In an era of increasingly connected products, SPREAD AI offers an AI-powered Product Twin software suite that helps engineers find, understand and apply product information faster.

The platform acts as an intelligent integration layer for fragmented product data across systems and departments, making it easily accessible through intuitive apps and AI agents. The value-based SaaS licensing model enables customized solutions with rapid ROI.