• Own Nexford's global social strategy
• Develop content concepts, campaigns, and recurring series
• Write and edit across formats — short‑form video, thought leadership, founder content, newsletters, and campaign extensions
• Create content that earns saves, shares, and genuine conversation
• Use AI tools to accelerate research, ideation, repurposing, and reporting
• Define the KPIs that matter and run structured experiments
Requirements
• 5+ years in senior social or content marketing roles
• Demonstrated experience building social strategies for B2C, edtech, SaaS, or mission‑driven brands
• Strong writing and editorial instincts
• Hands‑on with AI content tools
• Comfort influencing across functions without direct authority
• Nice to have: experience in higher education or adult‑learner audiences; building executive thought leadership; managing creators or UGC; familiarity with the modern content stack (HubSpot, GA4, Sprout, Canva)
Tools & Technologies
• HubSpot
• GA4
• Sprout
• Canva
