Senior Solutions Marketing Manager – Security

Responsibilities • Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans • Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs • Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging • Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs • Roadmap product and services priorities across launches, new releases, content, campaigns, events, and sales enablement • Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value • Differentiate SHI in the market by emphasizing unique value propositions and business outcomes, aligning this with the voice of the customer • Conduct market, competitive, and customer research to keep a pulse on the landscape and help teams act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs • Own win/loss analysis, translating insights into actionable recommendations • Act as the voice of the customer to inform product development, solution packaging and marketing strategies • Develop, with sales enablement, succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of security or data center offerings • Craf high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards • Support advocacy programs with case studies and customer success stories • Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline • Develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey • Support security and data center thought leadership programs by creating white papers, research studies, reports, etc. • Build strong relationships with analysts and influencers to enhance SHI’s security and data center positions in the market • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback • Provide updates to senior leadership on key strategic initiatives and plans Requirements • Completed Bachelor’s degree or relevant work experience required • 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies • Experience in B2B marketing, with exposure to both enterprise and SMB businesses • Ability to think strategically and develop comprehensive go-to-market plans • Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences • Proven ability to execute successful product launches that drive awareness and pipeline • Strong ability to craft compelling messaging and positioning for technology products and services • Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces • Ability to work on multiple projects simultaneously, while focusing the right level of effort on each • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues • Metrics-driven and focused on driving incremental results