Senior Talent Marketing Manager (All Genders)

Das ist der Job

Our solutions make over 12 million customers genuinely happier – and that’s something we really care about.

Darum lohnt es sich

The power of plus.What you'll ownTalent Attraction Strategy & PerformanceYou'll own the talent attraction funnel from awareness through to application.Define and continuously improve our measurement framework and talent marketing dashboard.Monitor channel, campaign and funnel performance.Connect marketing activity to application quality, hiring outcomes and source effectiveness.Turn insights into clear priorities, experiments and optimisation opportunities.Careers Site, CRM & Candidate ExperienceYou'll create seamless digital experiences that turn interest into action.Own the careers site roadmap, governance and continuous optimisation.Improve candidate journeys through UX, SEO, accessibility and conversion best practices.Build and manage talent community and CRM programmes.Develop scalable nurture and engagement journeys for priority talent segments and markets.Recruitment Marketing & Employer Brand ActivationYou'll bring our EVP to life across digital channels and candidate touchpoints.Translate hiring priorities into audience-focused attraction strategies.Own channel performance across LinkedIn, Glassdoor, kununu and other relevant platforms.Partner with content, Talent Acquisition and business stakeholders to deliver compelling candidate experiences.Ensure consistent EVP activation throughout the candidate journey.Technology, Partnerships & InnovationYou'll help shape the future of talent attraction at zooplus.Lead cross-functional projects from idea to implementation and measurement.Manage agencies, vendors and technology partners.Collaborate with Technology, Data, Legal and Privacy teams.Identify opportunities to use AI, automation and emerging technologies responsibly to improve efficiency, insight and candidate experience.What success looks like in your first six monthsA trusted talent marketing dashboard with clear KPIs and baseline metrics.A defined CRM operating model and priority audience segments.At least one live nurture or re-engagement journey.Clear ownership and governance of the careers site.A prioritised optimisation roadmap driven by data and insight.Strong alignment between Talent Marketing, Employer Branding and Talent Acquisition activities.QualificationsWe're open to candidates from Digital Marketing, CRM, Growth Marketing, Strategic Employer Branding, Recruitment Marketing, or related backgrounds.You'll likely have:5+ years of experience in talent attraction, recruitment marketing, employer branding, digital marketing, CRM or lifecycle marketingExperience working in an international or multi-market environmentA master's degree in Marketing, Digital Marketing, Business, Communications or a related fieldOwnership experience for a website, CMS, platform or digital customer journeyHands-on experience with CRM, marketing automation or audience engagement programmesStrong analytical and reporting skills with the ability to translate data into actionExcellent project management and stakeholder management capabilitiesExperience influencing cross-functional teams and senior leadersUnderstanding of SEO/GEO, conversion optimisation, UX, A/B testing and GDPR requirementsStrong AI literacy and sound judgement regarding responsible adoptionExcellent English language skills; German is highly desirableAdditional InformationHeadquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team.

We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. Find out more about the specific benefits at your local office in our blog posts.A note on compensation: We believe in being transparent about salary ranges.

Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.At zooplus, we believe in equal opportunity and support everyone to fulfil their potential.

Company DescriptionWith over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better.

Join us and discover a place where your potential meets your passion for pets.

That’s the power of plus.Job DescriptionBuild the talent engine behind one of Europe's leading e-commerce employers.Most Employer Branding roles focus on content.Most Recruitment Marketing roles focus on campaigns.This role connects the entire talent attraction ecosystem.At zooplus, you'll own the platforms, channels, journeys, insights and strategies that transform employer brand awareness into measurable hiring outcomes across Europe.

From our careers site and talent CRM to candidate journeys, analytics and channel performance, you'll create the systems that help great talent discover, engage with and join zooplus.Working alongside our Junior Employer Brand & Social Media Content Manager, you'll ensure our story reaches the right audiences, through the right channels, at the right time.Think of this role as a product owner for talent attraction: combining strategic thinking, digital marketing expertise, data-driven decision making and stakeholder influence.Impact plus innovation.

There’s an option to work for 20 days abroad in approved countries too.Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart.

The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.#LI-HybridSummaryType: Full-timeFunction: FinanceExperience level: Mid-Senior LevelIndustry: Retail