Senior Trade Marketing Lead

Das ist der Job

The position is based in our Frankfurt office.

Darum lohnt es sich

RESPONSIBILITIES Team Leadership: Lead and develop a high‑performing team of Trade Marketing Managers, working closely with Sales to align on and execute joint business plans that drive revenue and market share across DACH.

KEY ATTRIBUTES & SKILLS Experience: Minimum 10 years in Trade Marketing, ideally within the consumer goods or retail sector, including experience leading and building a team. Leadership: Proven track record of managing, mentoring, and motivating teams toward shared goals.

Collaboration: Excellent stakeholder management skills; ability to work cross‑functionally with Sales, Marketing, and Product teams.

BENEFITS Competitive health insurance Retirement plans Paid time off Employee stock purchase options Wellness programs SharkNinja product discounts Others EEO STATEMENT We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.

OVERVIEW Reporting to the Managing Director, you will play a critical role in shaping our go-to-market strategy, working cross‑functionally to deliver compelling shopper experience and drive growth across all retail channels in the DACH region. Hybrid – 3 days in the office.

Strategic Planning: Build and execute a comprehensive Trade Marketing plan tailored to the DACH market, aligned with the overarching EU marketing strategies. Retailer Collaboration: Own and drive Joint Business Plans (JBPs) with key DACH retail partners.

Go-to-Market Execution: Plan and implement launch strategies, in‑store activations, and online campaigns aligned with SharkNinja's brand positioning. Consumer Engagement: Develop creative and localized campaigns to increase product awareness, engagement, and in‑store/online conversions across the DACH region.

Events & Trade Shows: Identify, plan, and execute participation in relevant trade shows and retailer events that support revenue objectives, including key DACH industry events. Point of Sale Optimization: Evaluate current POS tools and implement improvements; define and monitor key success metrics (e.g., NPS, DAS).

Digital Retail Strategy: Lead the strategy and execution of Brand Shops and digital merchandising across e‑retailer platforms. Retail Data Management: Ensure accurate and timely product data is provided to retail partners for listings and online experiences.

Budget Ownership: Manage retailer co‑op budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners. Adaptability: Comfortable working in a fast‑paced, evolving environment. Agile mindset with the ability to pivot quickly.

Communication: Strong written, verbal, and presentation skills, fluent in both German and English. Creativity & Innovation: Passion for finding creative ways to drive consumer engagement and sales. Entrepreneurial Spirit: Proactive and self‑motivated, with a high level of ownership and accountability.

SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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