Senior Website & Digital Marketing Manager (Remote)

Das ist der Job

Champion AI‑driven and next‑generation digital strategies.

Darum lohnt es sich

We are seeking a Senior Website & Digital Marketing Manager to lead the evolution of our website and digital presence into a modern, high‑performing ecosystem. The role focuses on digital experience strategy, AI‑driven discoverability, and UX‑led modernization within a B2B SaaS environment.

Drive forward the modernization roadmap, including platform evaluation beyond WordPress. Qualifications Strong website and digital expertise, able to own and lead a website end‑to‑end, including performance, user experience, and modernization efforts (minimum 8 years of experience). UX and website modernization experience.

Modern CMS/DXP evaluation experience. Core Competencies Strategic thinking UX‑focus Collaborative leader Innovation and forward‑thinking Organized self‑starter Benefits & Culture Competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits, and 401k match program.

Senior Website & Digital Marketing Manager Availity delivers revenue cycle and related business solutions for healthcare professionals. Responsibilities Execute and lead website and digital experience strategy to support pipeline and revenue growth through website performance. Serve as internal web and digital thought partner.

Lead UX and design transformation initiatives; improve user journeys, information architecture, and usability. Elevate visual design and simplify complex concepts. Own WordPress website management and execution; optimize performance, speed, and engagement. Design within WordPress (light coding preferred).

Lead SEO strategy and execution; drive AEO and LLM optimization; structure content for AI‑driven discovery. Execute CRO strategies; implement personalization strategies; align with demand generation efforts. Align website with paid digital and campaigns; support landing page optimization; support limited eCommerce initiatives.

Lead social media and advocacy strategies. Track digital KPIs and performance; connect website performance metrics to pipeline and ROI. Support marketing technology integrations (e.g., Salesforce, Pardot); follow security and compliance best practices. Manage agencies and vendors; collaborate cross‑functionally and manage stakeholders.

Experience supporting B2B in a SaaS environment. Digital and web‑savvy; solid understanding of how websites drive business outcomes, including buyer experience, searchability, and performance optimization. Business acumen; translate business needs into effective digital strategies. Strong cross‑functional leadership and influencing skills.

Forward‑thinking; identify opportunities, define improvements, and drive change without waiting for direction. Analytics proficiency, including experience interpreting data (e.g., Google Analytics) and using insights to guide decisions and optimize performance.

Experience managing vendors and agencies, including scoping work, evaluating partners, and ensuring delivery against business goals. Familiarity with current CMS platforms (especially WordPress) and ability to manage the existing site while evaluating future platform decisions.

Exposure to emerging digital trends, particularly AI/LLMs, agentic search, and evolving buyer behaviors. SEO, CRO, AEO, LLM optimization knowledge. Nice‑to‑Have Qualifications Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) to support broader digital ecosystem connectivity.

Experience with additional web tools and platforms (e.g., Webflow or other CMS options), as well as third‑party tools like Ceros or similar design/interactive platforms. Basic development or coding familiarity.

Experience with or exposure to e‑commerce capabilities, particularly as the business evolves toward subscription or digital product offerings. Understanding of video and multimedia application within web experiences. Prior healthcare industry experience, although not required, may help with ramp‑up. Paid digital and social media experience.

Unlimited PTO for salaried associates; 9 paid holidays; hourly associates receive a base PTO schedule. Gym membership reimbursement up to $250 / year; weight management programs; racing events. Education reimbursement. Paid parental leave for both moms and dads, birth parents and adoptive parents.

Opportunities to engage in community service and volunteer.

Equal Employment Opportunity Statement Availity is an equal‑opportunity employer and makes employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth, or any other classification protected by federal, state, and local laws.

Compliance Availity is a drug‑free workplace. Candidates are required to pass a drug test before beginning employment. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Availity uses I‑9, Employment Eligibility Verification in conjunction with E‑Verify.

Learn more about E‑Verify at http://www.dhs.gov/e-verify. #J-18808-Ljbffr