Shopper & trade marketing manager

Описание:

Hey! We are vly - an innovative FoodTech startup from Berlin revolutionizing the food industry. Our goal: healthy, plant-based milk alternatives that are good not only for you but also for our planet. After years of research, we have developed products with significantly less sugar and more protein, which have won awards and are available throughout Germany - like our pea protein milk alternatives and the first-ever yogurt made from fava bean protein. But this is just the beginning! Alongside constantly improving our products, our visibility in retail is a key driver of vly's future. As Shopper & Trade Marketing Manager, you are the bridge between our brand and retail. You make sure vly gets maximum attention on the shelf.

Задачи:

• You contribute to developing our trade marketing strategy for Germany, Austria and Switzerland and are responsible for implementing it.
• You support our KAM and field force teams in developing compelling sell-in materials and category management arguments for relevant grocery retail customers.
• You plan and coordinate POS activities: display promotions, secondary placements and in-store activations (e.g. competitions).
• You analyze market data (Nielsen, GfK, internal sell-out data) and derive specific actions from it.
• You develop strong trade marketing materials (e.g. sales folders, presentations, wobblers) in close collaboration with Brand, Design and Sales.
• You organize and standardize our presence at trade fairs and tastings in supermarkets.
• You monitor competitors and shelf developments and proactively bring forward ideas that increase our visibility and impact at the POS.
• You are the link between Marketing, KAM and Field Force, with the goal of tailoring effective activities to customer needs.

Требования:

• You have 4+ years of professional experience in Trade Marketing or Category Management at an FMCG brand or in the grocery retail environment.
• You have already independently developed and implemented trade marketing concepts.
• Display promotions, special placements and creative materials are nothing new to you.
• You have a network of relevant trade materials manufacturers and know the production processes from design briefing to shipping.
• You can read and interpret Nielsen data and internal data and turn them into compelling stories for retail.
• You think entrepreneurially and take action - you don't wait for someone to create a template for you.
• You are organized and reliable and keep track of multiple parallel projects.
• You enjoy working cross-functionally and can mediate between Sales, Marketing and external partners.
• You live in Berlin and can regularly be in the office (at least 50% of the working week).
• You speak German at native-speaker level and very good English.

Условия:

• Purpose: It is absolutely essential that the food system changes for the better. Your role contributes directly to making it healthier and more sustainable.
• Impact from day one: You build Trade Marketing at vly - there is no finished structure for you to take over, but real ownership.
• A genuine startup team spirit: A creative and motivated team that sticks together - including regular vly Days and offsite events.
• Team lunch: Our highlight - freshly cooked lunch every day by our own vly chef!
• Mobility and company fitness: A subsidy for both the BVG / Deutschland-Ticket and your USC membership.
• Modern equipment and coaching: We provide Mac/Windows equipment and offer individual coaching opportunities.
• FoodTech community: Be part of a growing movement, with exciting events and networking opportunities.
• vly flat rate: Enjoy as much vly as you like!