Social Media & Email Marketing Manager

Liwela GmbH · Munich, Germany · Full-time, on‑site (m/f/d)

We're looking for someone who lives on Instagram and TikTok, knows what makes a beauty post stop the scroll, and can turn that attention into revenue through email.

Liwela is a Munich‑based K‑beauty distributor supporting brands and retail partners. We also support YOONAVA, a separate company operating its own online store for curated Korean skincare (yoonava.com); Curly Angels, our own curl‑care brand (curly-angels.com); and Liwela, our B2B business supplying 30+ Korean brands to retailers.

The role:

You own our channels end to end: social (Instagram and TikTok), LinkedIn and email (Klaviyo). You plan, create, post, send, measure and improve, for our consumer brands Yoonava and Curly Angels, and for Liwela's B2B presence on LinkedIn. You report to the managing directors and work day to day with our digital and B2B marketing team.

What you'll do:

Social media (about 60% of your time)

• Plan and publish feed posts and Stories for Yoonava and Curly Angels on Instagram and TikTok.
• Run Liwela's LinkedIn page (B2B): posts on new brands, retail partnerships, trade fairs, events and company news, written for retailers, brand partners and the industry.
• Create content yourself: Reels and TikToks shot and edited on your phone, trend‑led formats, captions, hooks.
• Spot trends and sounds early and adapt them to our brands within days, not weeks.
• Manage the community: comments, DMs, reposting customer content.
• Brief our photographer and creators, and turn their material into posts.
• Run and optimise paid social (Meta, TikTok) within a set monthly budget.

Email marketing (about 30%)

• Plan and send campaigns in Klaviyo: launches, seasonal moments, newsletters.
• Build and improve automated flows: welcome, abandoned cart, post‑purchase, win‑back.
• Segment the list so the right people get the right message.
• A/B test subject lines, send times and content, and act on the results.

Reporting (about 10%)

• Track what works: reach, engagement, follower growth, open and click rates, revenue from email.
• Share a short monthly report with clear next steps.

What you must bring:

• 2 to 4 years hands‑on social media experience for a consumer brand, ideally beauty, skincare or e‑commerce. You posted the content yourself, not only managed an agency.
• Accounts you've grown. Instagram and TikTok accounts (brand or your own) where you can show real growth in followers, reach or engagement.
• Hands‑on Klaviyo experience (or a similar tool such as Mailchimp, Brevo or Omnisend): you have built campaigns and automated flows yourself and can talk through their results.
• Content creation skills: you shoot and edit short‑form video (CapCut or similar) and design simple assets (Canva or similar).
• Fluent English. German is a strong plus.

Nice to have:

• A genuine interest in skincare, K‑beauty or haircare.
• Experience with Shopify, Social Media Scheduling tools (eg: LATER/Planoly), and Meta Ads Manager, and with B2B content on LinkedIn.
• Experience working with creators and influencers.

This role is not for you if:

• Your experience is mainly in broad marketing strategy, brand management or team leadership, without hands‑on posting and email work.
• You don't use Instagram and TikTok daily yourself.
• You prefer to brief others rather than create content yourself.

What we offer:

• Real ownership of social and email across three brands, B2C and B2B, including one that has just launched.
• A monthly marketing budget for paid social and tools.
• A small team where your work is seen and your ideas get tested quickly.
• Based in our Munich office, Hansastraße 49, with the possibility of some remote days once you're fully onboarded.