Das ist der Job
Be energized by real-time storytelling, capitalizing on moments in culture, with a lens towards brand fit.
Darum lohnt es sich
Overview
The Direct to Consumer (DTC) team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
Working with the Director of Social Media & Partner Marketing, and in cross-functional collaboration with Publishing and DTC Brand teams, the Manager will develop, create and execute tactics for owned and partner (author, influencer) social media accounts to drive audience growth, engagement and traffic to DTC sites.
The Manager of Social Media & Partner Marketing is responsible for the day-to-day, customer-obsessed management and growth of multiple brands’ social media accounts by executing content-driven strategies that create engagement, build brand awareness, and drive multi-channel traffic & sales.
Responsibilities Own social media execution for a portfolio of brands (Instagram, TikTok, Facebook, X, Pinterest), including strategy, scheduling, content creation, copy writing, and reporting. Support strategic priorities to foster and grow the DTC brands’ footprint on social media and engagement.
Use social analytics tools to monitor performance and identify trends, then turn insights into actionable recommendations and new content strategies. Communicate clearly with key external partners, especially authors and
