Solutions Marketing Manager

Darum lohnt es sich

Responsibilities • Partner closely with Sales reps and leaders to accelerate marketing qualified leads (MQL) progression, support active opportunities, and drive growth within strategic accounts. • Support tailored presentations and narratives to prospects and customers • Join customer calls, demos and presentations as a subject matter expert • Develop and maintain core sales enablement materials (pitch decks, one-pagers, battlecards, objection handling) • Coach Sales on messaging, positioning and competitive differentiation • Plan and execute field marketing programs that drive pipeline and accelerate deals (campus events, roadshows, lunch and learns) • Align marketing initiatives with territory and segment-level sales priorities • Act as the primary marketing partner to Sales during peak selling periods • Ensure strong conversion from marketing actions to sales opportunity • Gather insights from active deals, customer interactions and lost opportunities • Translate frontline feedback into actionable improvements for messaging and strategy • Maintain and evolve competitive positioning based on real-world dynamics • Serve as the connective tissue between Sales and Marketing • Ensure product launches are field-ready and aligned with sales needs • Provide continuous feedback loops from the field into Marketing, Learning Solutions and Product. • Travel to support sales reps, customer meetings and events, particularly during peak selling months (Sept- Nov; Feb- April) • Estimated 20–30% travel depending on business needs • Active participation in key deals is expected Requirements • 4+ years of experience in a Marketing or Sales role in the education or edtech industry • Proven track record of directly supporting sales teams, accelerating pipeline, and impacting metrics like win rates, deal velocity, or quota attainment.

You can effectively train sales reps on how to position value against competitors • Willingness and ability to travel during peak seasonal sales periods (Feb–Apr and Sept–Nov) to support field teams and customer events • Experience planning and executing customer events (e.g., campus roadshows, roundtables, or user groups) to drive pipeline engagement is a plus!

You are comfortable being measured on revenue outcomes, not just marketing outputs • Experience actively participating in customer discovery calls, software demos, or executive presentations.

You can confidently command a room and act as a subject matter expert in live presentations • Exceptional ability to translate product capabilities into clear, high-impact sales assets (e.g., pitch decks, battlecards, one-pagers, and objection-handling guides) • Outstanding verbal and written communication and coaching skills.