Senior Digital Marketing Manager (Remote First)

About the Role

Our client, a dynamic leader in the arts and entertainment sector, is seeking a highly motivated and experienced Senior Digital Marketing Manager to spearhead our online presence and engagement strategies. This is a critical, fully remote role, offering the flexibility and autonomy to manage campaigns from anywhere. We are building a globally distributed, high-performing team, and this position is integral to our growth. You will be instrumental in shaping how we connect with our audiences, drive engagement, and achieve our strategic marketing objectives across all digital channels. The ideal candidate is a strategic thinker with a proven track record in digital marketing, a passion for the arts and entertainment industry, and an innate understanding of remote collaboration tools and best practices.

This role is pivotal for enhancing brand visibility and fostering a vibrant online community for our diverse range of artistic endeavors. Join us in shaping the future of digital engagement within the cultural landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals for arts and entertainment properties.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn, ensuring maximum ROI.
• Oversee social media strategy, content creation, community management, and audience growth initiatives.
• Analyze website traffic, campaign performance, and user behavior data to derive actionable insights and drive continuous improvement.
• Lead SEO initiatives to improve organic search rankings and drive qualified traffic.
• Collaborate with content creators, graphic designers, and other marketing team members to produce compelling digital assets.
• Manage email marketing campaigns, including list segmentation, content development, and performance tracking.
• Stay abreast of the latest digital marketing trends, tools, and best practices within the arts and entertainment industry.
• Report on key performance indicators (KPIs) and provide regular updates to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of progressive experience in digital marketing, with a significant portion in the arts and entertainment sector.
• Proven expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Demonstrated success in developing and implementing data-driven digital marketing strategies that deliver measurable results.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong project management and organizational abilities, with the capacity to manage multiple projects simultaneously in a remote environment.
• Experience with A/B testing and conversion rate optimization.
• A passion for arts and culture is highly desirable.

Benefits

• Our client offers a competitive salary package and a comprehensive benefits program designed to support your well-being and professional growth.
• As a fully remote position, you will enjoy unparalleled flexibility in your work location, allowing you to maintain a healthy work-life balance.
• We provide opportunities for continuous learning and professional development, including access to industry conferences and training programs.
• You will be part of a forward-thinking and collaborative team, contributing to exciting projects within the vibrant arts and entertainment landscape.
• Enjoy the autonomy of managing your workload and contributing to strategic decisions that impact our organization's digital footprint.
• This role also includes health insurance, retirement savings plans, and generous paid time off, ensuring you are well-supported both personally and professionally.