Channel Sales Manager (Vape / FMCG)

About Us

We are a fast-growing vape / consumer goods company accelerating our footprint across Europe. We are looking for a seasoned channel sales professional to own and grow our German-speaking markets.

Your Role

• Drive multi‑channel expansion in Germany (tobacco shops, grocery, e‑commerce, MD, etc.) – build and sustain long‑term partnerships to hit revenue targets
• Analyze market dynamics in Germany and DACH region, craft localized sales plans to boost channel coverage and revenue
• Act as a core team member, with primary focus on Germany while supporting other European markets as needed
• Address partner needs promptly, coordinate internal resources, and deliver solutions that improve sell‑through performance
• Monitor channel sales progress, track competitor activities, identify opportunities, and feed customer insights back to the organisation

What You Bring

• Valid local driving licence
• Valid German work permit or permanent residence status (to be verified before interview)
• Fluent German, plus fluent English (written & spoken)
• 3+ years in channel sales within vape / tobacco / FMCG, with deep knowledge of the German market – existing relationships with grocery, tobacco, e‑commerce or MD channels are a strong plus
• Bachelor's degree or equivalent hands‑on sales experience
• Proven track record in negotiation, relationship building, and business development – with measurable sales achievements
• Familiarity with German tobacco/vape regulations is preferred
• Self‑motivated, collaborative, and able to perform under pressure in a fast‑paced environment