product marketing manager

Описание:

Alasco builds an AI platform for the real estate industry, designed for a time when AI is fundamentally changing how decisions are made. The platform serves several hundred customers and helps improve investment and construction decisions.

Задачи:

Develop the product narrative and differentiated positioning for target personas and ICPs, using customers’ language Plan and manage launch, upsell, and adoption campaigns throughout the product lifecycle; develop and implement customer communications, measure their impact, and feed insights back into the process Create sales and training materials, conduct training sessions, and prepare the go-to-market organization to win deals Engage directly with customers and buyers to identify pain points and decision factors and test messaging Gather market insights, competitor positioning, and knowledge from customer-facing and product teams, turning them into practical playbooks and narratives Work with teams to define the customer journey from first contact through ongoing use Identify customer outcomes and develop testimonials, case studies, and reference cases

Требования:

5+ Years of experience in B2B SaaS in product marketing, sales enablement, launch management, or a comparable role Customer-centric product mindset; able to connect product features with customer needs and communicate with both buyers and sellers A clear methodology for translating concepts into practical, work-related skills Comfortable working cross-functionally with product managers, RevOps, and go-to-market teams Curious and innovation-driven, with experience using AI tools to accelerate work and automate routine tasks Fluent in German and English Будет плюсом: Knowledge of real estate, construction, or related financial processes; experience with AI-first transformations

Условия:

VSOP participation in the company’s long-term success €2,000 Annual learning budget and three professional development days 28 Vacation days per year €40 Monthly allowance for Navit or Wellpass On-site interview includes an assignment