Strategic Marketing Manager (m/f/x)

Your role

• Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.
• Development and definition of product launch plans: in constant communication with markets and product management you will act as a team and define product launch plans for workflows and products.
• Steering of relevant project partners for launch campaigns: you will work with product management, communication departments and clinical regulatory stakeholders to steer and implement integrated marketing plans for global launches.
• Internal and external collaboration: you will work with various internal and external stakeholders to drive the successful execution of the growth plans for ZEISS SMILE pro and increase global market presence.

Your profile

• Bachelor / Master’s degree in Marketing, Business Administration or Science.
• Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or at least in Healthcare.
• Excellent analytical skills, data‑driven mindset.
• Strategically oriented, with solid business acumen.
• Passion for Marketing & Creativity.
• Curious and fascinated by understanding customers and their deep motivations.
• Structured in thinking and acting, with proven planning and aligning skills.
• Strong communication skills; can easily translate ideas into inspiring presentations and visualizations, in spoken and written English (additional languages a plus).
• Fluid in English and ideally German; other languages beneficial.
• High flexibility as well as willingness to travel internationally.

Your ZEISS Recruiting Team

Sabrina Rieker

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Strategy/Planning, Business Development, and Project Management

Hospitals and Health Care and Manufacturing.

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