Das ist der Job
Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments.
Darum lohnt es sich
Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes. Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.
Responsibilities Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.
Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies. Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation. Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign. Support development of the Rockwell Automation Industry Strategic Plan (BSR).
Requirements Bachelor's degree in relevant field Legal authorization to work in the US is required Bachelor's degree preferably in engineering, MBA preferred Typically requires 5+ years of marketing experience in OEM marketing or product marketing Substantial experience in the OEM space for the automation market, including selling to OEMs.
Experience developing and executing successful marketing strategies in the OEM segment. 5+ years of experience with the OEM industry, including key players and market trends. In-depth knowledge of the Discrete, Hybrid, and Process sectors. #J-18808-Ljbffr
