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Responsibilities
• Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.
• Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
• Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies.
• Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.
• Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments.
• Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.
• Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
• Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation.
• Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
• Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign.
• Support development of the Rockwell Automation Industry Strategic Plan (BSR).
Requirements
• Bachelor's degree in relevant field
• Legal authorization to work in the US is required
• Bachelor's degree preferably in engineering, MBA preferred
• Typically requires 5+ years of marketing experience in OEM marketing or product marketing
• Substantial experience in the OEM space for the automation market, including selling to OEMs.
• Experience developing and executing successful marketing strategies in the OEM segment.
• 5+ years of experience with the OEM industry, including key players and market trends.
• In-depth knowledge of the Discrete, Hybrid, and Process sectors.
