Trade Marketing & VM Director Wholesale

Das ist der Job

Apply now to be part of our family! /p

Darum lohnt es sich

The position acts as a strategic bridge between Sales, Marketing, Merchandising, and external partners, ensuring consistent brand expression and commercial impact across markets. /p pustrongCORE JOB RESPONSIBILITIES /strong /u /pulliDefine and implement trade marketing strategy for the wholesale channel, translating brand and business objectives into actionable plans /liliLead seasonal trade marketing planning, including campaigns, product launches, and commercial initiatives /liliDrive visual merchandising strategy for wholesale partners, ensuring consistency with brand guidelines while adapting to local market requirements /liliDevelop and monitor KPIs to measure effectiveness of trade marketing and visual merchandising initiatives (sell-out, ROI, brand visibility) /liliCollaborate closely with Sales to support sell-in and sell-out strategies, creating compelling ‘selling stories’ and tools /liliOversee the development and distribution of POP materials and marketing tools, ensuring quality, cost-efficiency, and timely delivery /liliLead budgeting and forecasting processes for trade marketing activities /liliManage relationships with external agencies, vendors, and partners /liliEnsure alignment and coordination across regions, fostering best practices and continuous improvement /liliLead and develop the trade marketing and visual merchandising team /li /ul pustrongCORE ACTIVITIES /strong /u /pulliDevelop guidelines and toolkits for wholesale partners covering campaigns, product presentation and visual merchandising /liliAnalyze market trends, customer insights and competitor activity to identify growth opportunities /liliCoordinate cross-functional teams to ensure consistent execution across all touchpoints /liliMonitor stock, logistics and distribution of trade marketing materials /liliOversee digital platforms supporting wholesale marketing tools and content /liliDrive innovation in retail storytelling and customer experience across wholesale doors /li /ulpstrongRequirements /strong /pulliMinimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands /liliProven experience in leading teams and managing cross-functional projects /liliStrong understanding of wholesale dynamics, visual merchandising, and brand positioning /liliExcellent communication and stakeholder management skills /liliStrong analytical mindset with ability to translate data into actionable insights /liliFluent in English; additional languages are a plus /liliAdvanced proficiency in Microsoft Office tools; experience with digital platforms is a plus /li /ulpstrongBenefits /strong /pulliAn International, fresh and dynamic working environment /liliPhysical Mental Health programs, sustainable projects and workshop promoted by Guess Cares /liliArts, sports and social events outside the office, thanks to our Guess Fun activities! /liliTraining Development platform and paths /liliDiscount on our products both online and in stores /li /ul pDon’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. /ppGuess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand. /ppDo you think we’re a good match for you? pThe Trade Marketing VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs. /ppThe role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners.