Web Marketing Manager - DACH

Darum lohnt es sich

SEO Management • Own and continuously improve the organic search strategy across all relevant digital properties. • Manage technical SEO, on-page optimization, keyword research and content optimization initiatives. • Collaborate with content and marketing teams to ensure SEO best practices are incorporated into campaigns and website content. • Monitor organic search rankings, website visibility and traffic performance.

Stakeholder Management & Collaboration • Partner closely with Sales, Marketing, Brand and Social Media teams to deliver integrated digital campaigns. • Collaborate with global digital teams to ensure consistency and alignment across markets. • Act as the key point of contact for web marketing and digital performance topics within the DACH organization. • Manage relationships with external agencies, suppliers and technology partners.

Preferred Qualifications • Experience within FMCG, consumer goods, pet food, retail or e-commerce environments. • Knowledge of marketing automation platforms and CRM systems. • Experience working in international and matrix organizations. • Familiarity with UX/UI principles and customer journey optimization.

What We Offer • The opportunity to join a fast-growing international company with a strong entrepreneurial spirit. • A dynamic and collaborative environment where your ideas can make an impact. • Exposure to global projects and cross-functional teams. • Opportunities for professional growth and development. • A chance to contribute to the success of a premium global brand that is passionate about animal wellbeing.

At Farmina Pet Foods, we are driven by a mission to improve the lives of pets and their families through scientifically developed nutrition and a strong commitment to innovation.

To support our continued growth in the DACH region, we are looking for a passionate and results-driven Web Marketing Manager to lead our digital performance strategy, optimize online customer journeys and drive measurable business growth through data-driven marketing initiatives.

This role is ideal for a professional with strong expertise in SEO, paid media, analytics, website optimization and conversion management who enjoys combining strategic thinking with hands-on execution.

Key Responsibilities • Develop and execute the web marketing strategy for the DACH region in alignment with business and commercial objectives. • Drive digital acquisition, lead generation and online engagement initiatives. • Identify opportunities to improve digital performance through data analysis and customer insights. • Monitor industry trends, competitor activities and emerging digital marketing technologies.

Paid Media & Digital Advertising • Plan, execute and optimize paid digital campaigns across search, display, remarketing and other relevant channels. • Manage media budgets and ensure efficient allocation of investments to maximize return on investment. • Monitor campaign performance and continuously optimize targeting, bidding strategies and creative effectiveness. • Coordinate activities with external agencies and digital partners when applicable.

Website Performance & Conversion Optimization • Own website performance monitoring and optimization activities. • Analyze customer journeys, user behavior and conversion funnels to identify improvement opportunities. • Develop and implement conversion rate optimization (CRO) initiatives. • Coordinate landing page development and optimization to support campaigns and business objectives. • Ensure a seamless user experience across desktop and mobile environments.

Analytics & Reporting • Define, monitor and report on key digital performance indicators. • Utilize Google Analytics, Google Tag Manager and other digital tools to generate actionable insights. • Prepare regular performance reports and recommendations for local and global stakeholders. • Translate complex data into practical business recommendations and improvement plans.

Digital Platform Management • Coordinate website updates and digital platform enhancements. • Ensure website content, functionality and performance remain aligned with business priorities and brand standards. • Support the implementation of new digital tools, technologies and tracking solutions.

Qualifications & Experience • Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field. • Several years of experience in Web Marketing, Performance Marketing or Digital Marketing roles. • Strong expertise in SEO, web analytics, paid media and conversion optimization. • Hands-on experience with Google Analytics, Google Tag Manager and digital advertising platforms. • Experience managing websites and digital marketing projects. • Strong analytical skills with the ability to translate data into actionable insights. • Excellent project management and stakeholder management capabilities. • Fluent German and English are required.

Location: Germany (Remote/Hybrid) If you are passionate about digital performance, data-driven decision making and creating outstanding online experiences, we would love to hear from you.