Getac

The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.

• Develop and track precision marketing plan and activities for defined sectors
• Set up yearly marketing plans in collaboration with sales to develop MQL and SQL and reach joint growth objectives.
• Manage and execute all communication initiatives.
• Oversee content and functional updates to the website within brand guidelines.
• Plan and organize required regional customers events & trade shows.
• Manage PR, Media and Oversee Digital Programs
• Report results of different campaigns.
• Manage marketing budget; assist in management of marketing invoices for monthly budget reporting.
• Manage external vendors, and coordinate with sales departments to ensure alignment with company goals
• Cooperating projects with HQ and EMEA Marketing Team

Essential Experience Required

• Minimum 5+ years’ experience in B2B Marketing
• Graduate in Marketing / related degree
• Strong experience in Digital Marketing and content management systems, social media and image editing preferred
• Interest in the latest trends and strategies, structured work and team player with commitment
• Strong MS Office Skills and Design Software, experience in Google Analytics, Salesforce and other CRM software would be an advantage
• Experience with both on/offline marketing techniques
• Native German speaker with fluent English; additional language skills would be an advantage
• Strong communication and interpersonal skills
• Customer and business focused mindset
• Self-driven with a results-oriented approach
• Practical and proactive working style
• Positive and professional attitude
• Strong analytical and logical thinking skills Excellent communication skills

Working Relationships

This role reports to the Getac EMEA Marketing Director

Regular internal communication with HQ marketing/Sales/Service Departments.