Netflix

Описание:

Netflix is a leading entertainment service offering TV series, films, and games to over 300 million paid memberships across more than 190 countries. Its Ads Marketing team develops advertising positioning and go-to-market strategies that help marketers and agencies reach engaged audiences through Netflix content.

Задачи:

• Develop go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients
• Collaborate with the Global Ads Marketing team to align global messaging
• Lead Netflix Ads' presence at local industry events and custom client engagements
• Partner with Communications, Product Marketing, Measurement, Sales, Brand Partnerships, Events, and Marketing teams to maintain a unified ads narrative
• Support market launches and ongoing growth in Germany and German-speaking markets
• Define key audiences, optimal channels, and activation regions based on business objectives
• Use data insights and new ad solutions to develop and share B2B stories tailored to the German market
• Build understanding of advertiser partners and gather actionable insights for product and marketing strategies
• Represent advertiser partner needs to cross-functional teams
• Serve as the main point of contact for local trade bodies
• Activate and manage relationships with local trade bodies
• Deliver regular leadership updates on successes, challenges, and requests

Требования:

• 7 Or more years of experience in B2B marketing, product marketing, digital advertising, or marketing communications
• Proven expertise in product positioning, narrative crafting, and collateral development
• Experience partnering with regional marketing and sales teams to shape and communicate strategy, positioning, and messaging
• Ability to generate and implement creative ideas, collaborate with agencies, and manage multiple projects under tight deadlines
• Experience developing blog posts, case studies, presentations, creative assets, and thought leadership pieces
• Proven success creating B2B event activations, including first-party and third-party events
• Strong ability to work cross-functionally, align diverse stakeholders, and scale communications
• Fluent in English and German; both are mandatory
• Entrepreneurial mindset and willingness to thrive in Netflix's company culture
• Nice to have: Familiarity with the CTV, OTT, or streaming landscape

Условия:

Netflix provides accommodation or adjustment support during the hiring process for candidates with disabilities or other reasons; Netflix is an equal-opportunity employer committed to diversity and inclusion.