Product Marketing

• Craft compelling value propositions, differentiators, and messaging frameworks that resonate across diverse audiences.
• Lead end-to-end execution of go-to-market strategies for new services, care model enhancements, or new target audiences.
• Partner with VP, Marketing and Creative director to build a provider brand strategy that establishes clinical authority and fosters trust.

Qualifications:

• 10+ years of progressive experience in product marketing or GTM roles, with a proven track record of launching successful B2B and B2C products.
• Healthcare industry experience (working across payer, provider, or patient/consumer models) is required.
• Exceptional interpersonal skills and emotional intelligence, with a proven ability to build instant credibility with senior leaders.
• Competitive Medical, Dental, Vision, Life, and AD&D insurance.
• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave and 401K option.

About Equip:

• Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works.
• Founded in 2019, Equip is a fully virtual company with a highly engaged, passionate, and diverse team, recognized as one of the most influential companies of 2023.

Equip

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip is a fully virtual company with a highly engaged, passionate, and diverse team, recognized as one of the most influential companies of 2023.