Advertising, Media and Strategic Marketing Manager

Das ist der Job

We serve clients in over 40 locations worldwide.

Darum lohnt es sich

pbOur Company /b /ppEFG International is a global private banking group, offering private banking and asset management services.

EFG International offers a stimulating and dynamic work environment and strives to be an employer of choice. /ppEFG is committed to providing an equitable and inclusive working environment that is founded on the principle of mutual respect.

Joining our team means experiencing a supportive environment, where your contributions are valued and recognised.

We strongly believe that the diversity of our teams gives us a competitive advantage by fostering better decision-making and greater innovation. /ppbOur Purpose and Mission /b /ppEmpowering entrepreneurial minds to create value – today and for the future. /ppWe are a private bank, offering personalised solutions on a global scale to private and institutional clients.

By providing structure, coordination, and oversight to key marketing initiatives, the role helps translate strategic priorities into visible market activity and supports the bank’s long-term positioning and growth ambitions. /ppbMain Responsibilities /b /pliDevelopment and execution of advertising campaigns that align with business goals, brand positioning, and marketing objectives, ensuring high-quality asset delivery across all media channels (print, POS, OOH, social media, website). /liliHandle end-to-end campaign planning, including delivery of high-quality assets, timeline management, budget control, and coordination of all stakeholders (such as Legal, to ensure efficient execution. /liliTrack the advertising and media strategy across markets, monitoring campaign performance and optimizing both media effectiveness and creative impact. /liliWork closely with the Head of Corporate Marketing, the Brand Manager, the digital team, and international stakeholders to ensure campaigns align with the brand strategy, strategic marketing priorities, and regional business needs. /liliCollaborate closely with content owners across the bank to leverage available expertise and stories that support the brand narrative. /liliManage and coordinate external partners (creative agencies, photographers, media agencies, publishers, production teams, , ensuring smooth collaboration, clear deliverables, and alignment with project milestones. /liliEstablish campaign toolkits, governance, and implementation guidelines to enable consistent roll-out across regions, channels, and touchpoints, while coordinating effectively with international teams. /liliCoordinate international marketing initiatives across regions, ensuring local market needs are reflected while maintaining consistency with global brand standards, messaging, and execution frameworks. /liliLead and/or support marketing projects from set-up through implementation, ensuring clear objectives and alignment across geographies and priorities. /liliSet up and manage event and project tracking and reporting to ensure transparency on deliverables, as well as improve decision-making and planning. /lilipMonitor competitors, client insights, and market trends within the financial and luxury industries to generate actionable recommendations, strengthen strategic marketing decisions, and continuously optimize brand performance. /p /lipbSkills and Experience /b /pli7+ years of experience in advertising, media, campaign development, and/or strategic marketing roles or similar – ideally in the financial industry or premium/luxury brands. /liliStrong expertise in advertising and media, with a proven track record in campaign development, creative implementation, media planning, and performance monitoring across multiple channels. /liliSolid project management experience in strategic marketing, with the ability to lead cross-functional projects end-to-end, manage timelines and budgets, and ensure high-quality delivery across multiple parallel workstreams. /liliProven experience in international companies; ability to work effectively across regions and align global brand standards with local market needs. /liliStrong stakeholder management skills, with experience coordinating internal functions, navigating an international organization, and handling external partners such as agencies, media partners, and specialist providers. /liliA strategic, hands-on professional with strong ownership, attention to detail, and a collaborative, agile mindset; resilient and comfortable operating under pressure and in a fast-moving international environment. /liliFluency in English is essential; German is welcome, and additional languages are a plus. /lipbOur Values /b /pliAccountability: Taking ownership for tasks and challenges, as well as seeking continuous improvement /liliHands-on: Being proactive to rapidly deliver high-quality results /liliPassionate: Being committed and striving for excellence /liliSolution-driven: Focusing on client outcomes and treating clients fairly with a risk-aware mindset /liliPartnership-oriented: Promoting collaboration and teamwork.

Our sustainable success is based on our talents and on how we partner with our clients and communities to create lasting value. /ppbJob Description /b /ppThis position contributes to defining and expressing EFG’s brand through advertising and media, ensuring that marketing initiatives form a coherent, recognisable presence across regions and channels.

Working together with an entrepreneurial spirit.br/ /li