Lifecycle & Growth Marketing Manager

Das ist der Job

Creating and improving email experiences: messaging, sequencing, timing, CTAs, and landing page alignment.

Darum lohnt es sich

Through events like PlatformCon, which brings together over 35,000 participants every year, we connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.

About Platform Engineering Platform Engineering (platformengineering.org) is home to the world’s largest community of platform engineers.

Lifecycle & Growth Marketing Manager We’re now looking for a hands‑on Lifecycle & Growth Marketing Manager to own our lifecycle engine end to end, from first touch to activation, retention and conversion, ensuring our growth systems run reliably across key funnels.

In this role, you’ll be responsible for turning traffic and interest into engaged subscribers and learners, converting new leads into customers, and upselling existing customers via thoughtful lifecycle journeys.

You’ll also run distribution campaigns through channels like Dripify/Luma, manage our Platform Engineering job board as a growth channel, and own the lifecycle operations behind Platform Engineering University.

Responsibilities Owning end-to-end lifecycle marketing across acquisition, activation and retention (broadcasts + nurtures + lead onboarding + re‑engagement + upsell/cross‑sell). Building and optimizing lifecycle workflows in HubSpot (segmentation, lists, properties, workflows/automations, basic scoring where relevant).