The Opportunity
We are looking for an English and German-speaking data-driven and creative Content & Email Marketing Manager to join our growth team. In this role, you will sit at the intersection of distribution and retention. You will be responsible for two critical pillars: maximizing our reach on external platforms (Tube sites, Podcasts, YouTube, etc.) and nurturing our community through high-converting email journeys.
What You’ll Be Doing
Content Marketing & Distribution
- Multi-Platform Management: Distribute content samples across Podcasts (Spotify, Apple Podcasts), Tube sites (P hub, etc.), and YouTube to drive brand awareness.
- SEO & Copywriting: Leverage SEO best practices to craft "click-worthy" headlines and descriptions that maximize Reach and CTR.
- Optimization: Analyze retention and conversion metrics to refine how we present our audio samples.
- Growth Hacking: Explore and test new, cost-effective platforms to scale the Bloom Stories footprint.
- Competitive Intelligence: Monitor competitors and reverse-engineer top-performing content (pacing, hooks, and titles) to keep us ahead of the curve.
Email Marketing & Retention
- Email Journeys: Develop and manage automated email flows for different user cohorts based on their listening preferences and behavior.
- Newsletter Cadence: Maintain our weekly newsletter schedule, including new story announcements, seasonal sales, and curated collections.
- A/B Testing: Continuously optimize layouts, text copy, and subject lines to improve open rates and CTR.
- Data Logging: Maintain simple but effective performance logs (Google Sheets) to track what resonates with our audience.
What We’re Looking For
- SEO & Conversion Expert: You understand how algorithms work on platforms like YouTube or P hub and how to write for both humans and search engines.
- Email Specialist: Experience with email marketing tools and automation (e.g., Mailchimp, Klaviyo, or similar) and a deep understanding of user segmentation.
- Analytical Mindset: You enjoy looking at "drop-off points" in a video or "click-maps" in an email to find areas for improvement.
- Proactive & Independent: You don't just follow a list; you actively look for ways to optimize our workflows and grow the business.
- English & German Proficiency: Excellent written English and German is essential.
Contract & Benefits
- Freelance Flexibility: Remote-first culture with flexible hours (reachable during core EU hours).
- Benefits: Despite being freelance, we offer paid vacation days and health benefits.
- Environment: A kind, young team, flat hierarchies, and the chance to work in a unique, conversation-starting industry.
About Bloom Stories
Bloom Stories is a leading provider of audio experiences, committed to creating intimate and safe listening environments. Our content caters to a diverse audience, promoting well-being and inclusivity. Our innovative approach to content distribution allows us to reach millions of listeners globally.
- Job Types: Full-time, Part-time
- Pay: 20,00€ - 23,00€ per hour
- Expected hours: 30.0 – 40.0 per week
Language:
- German (Preferred)
- English (Preferred)
Work Location: Remote
