Responsibilities
• Responsibility for all email marketing activities across our summits
• Build, optimize and scale CRM and email workflows
• Develop high‑performing campaigns across the entire customer journey (Lead → Conversion → Retention)
• Operational execution of campaigns (segmentation, delivery, testing, reporting)
• Further development of our automations (lifecycle, nurturing, re‑engagement, upsell)
• Close collaboration with Sales, Marketing and Operations
• Ownership of data quality, segmentation and CRM structure
• Analyze and continuously optimize key KPIs (open rate, CTR, conversion, revenue contribution)
• Develop new ideas, formats and growth approaches in email & CRM marketing
• One focus project: HubSpot integration
Requirements
• At least one year of experience in email marketing / CRM marketing, ideally in a B2B environment (B2B experience is not a must‑have)
• Strong hands‑on mentality: you implement things yourself and don’t only work conceptually
• Experience with marketing automation tools (ideally HubSpot)
• Understanding of customer journeys, funnel logic and conversion optimization
• Excellent sense for audience communication and copy
• Technical understanding (data, APIs, tracking, integrations)
• Experience with A/B testing and data‑driven optimization
• Structured, self‑directed way of working
• Willingness to question the status quo and improve processes
