Influencer marketing manager in health and wellness

Описание: You will be an integral part of driving Sunday Natural’s Influencer Marketing across key channels, turning creator partnerships into measurable brand and commercial growth. In this role, you will execute and optimize campaigns across DACH, working closely with our team to test new formats, build authentic relationships with creators, and scale our reach across Instagram, YouTube, and TikTok.

Задачи:

• Manage and execute end-to-end influencer campaigns across assigned product categories and campaign flights
• Actively scout, negotiate with, and brief creators who align with our brand values and resonate with our community
• Monitor and evaluate campaign performance against core KPIs (revenue, CAC, ROAS, engagement) to continually optimize outcomes
• Coordinate the delivery of content, tracking links, and discount codes to ensure smooth campaign launches
• Support budget tracking and campaign reporting, identifying top performers to build long-term ambassador partnerships
• Collaborate with internal teams (Brand, Social, Performance) to repurpose high-performing creator content across Sunday Natural’s ecosystem
• Stay on top of emerging social trends, creator formats, and competitor campaigns to pitch fresh activation ideas

Требования:

• 2+ years of hands-on experience in influencer or creator marketing (ideally within D2C, health, wellness, beauty, or lifestyle)
• Proven track record of running end-to-end campaigns across Instagram, TikTok, and YouTube
• Solid understanding of both brand awareness metrics (reach, impressions, EMV) and performance metrics (CAC, ROAS, conversion rate)
• Existing relationships with creators, talent agencies, or management networks in the DACH region
• Strong communication, negotiation, and relationship-building skills
• Analytical mindset with comfort using spreadsheets and tracking tools to evaluate campaign ROI
• Genuine passion for health, nutrition, wellness, and holistic living
• Fluency in German and English

Условия:

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day