Influencer Marketing Manager (m/f/d)

Das ist der Job

Job Description Just imagine turning social stories into LEGO® fan moments.

Darum lohnt es sich

You will shape the earned influencer and creator marketing strategy for the LEGO® brand in Germany, Austria and Switzerland, based with our EUC Marketing team in Grasbrunn, Munich. Playing Your Part in Our Team The EUC Earned Communications team works closely with PR & Communications, Events, Influencer & Fan Community Engagement units.

Collaborative spirit in internal multifunctional teams and with external agencies. Benefits Family Care Leave – enhanced paid leave options. Wellbeing resources and benefits to nurture physical and mental wellbeing. Join the LEGO® Team Today Build your dream career and bring your passion for play to life. #J-18808-Ljbffr Then make it real.

Position Details Location: Sales office in Grasbrunn, close to Munich. Hybrid working model: 3 days in the office and up to 2 days remotely. Contract: Fixed‑term until end of December 2027. Relocation: Not offered.

Core Responsibilities Drive growth in the European Central markets through insight‑led earned‑first executions and creator‑marketing conversations that reinforce LEGO brand values.

Own the EUC creator strategy end‑to‑end: annual planning, budget management, campaign execution, content approvals, and post‑campaign analysis including performance measurement and insight translation. Align Global / Regional communication strategies to local market needs and objectives to ensure delivery of relevant content for consumer audiences.

Ensure implemented influencer and creator strategies are integrated with local marketing and Go‑To‑Market roll‑outs. Steer local agency and talent management partners for quality, cost efficiency, brand fit, and strong results that support business objectives.

Collaborate cross‑functionally with PR, Events, owned social media, brand management, sales, and global functions to represent local requirements in global campaigns, maximizing ROI. Lead campaign execution briefings, negotiations, contracting, content approvals, usage rights, and community management with creators and top‑tier talents.

As Influencer Marketing Manager you will oversee and guide the local development of world‑leading campaigns driving awareness and conversion for our brand and product portfolio. Qualifications Proven experience in influencer & creator marketing. Track record of impactful creator campaigns and full funnel campaigns.

Strong existing network of DACH creators, talent managers, and agencies. Deep platform fluency (TikTok, Instagram, YouTube) and experience with tools such as CreatorIQ, Kolsquare, or similar. Excellent negotiation and relationship‑building skills. Strong project and KPI management abilities.

Experience in agency steering and budget management against targets. Analytical mindset, comfortable with reporting decks and content shoots. Solid understanding of German influencer marketing regulations and contract essentials. Event management and paid media amplification experience is a plus. Fluent in English. Life and disability insurance.

Colleague discount from day one. Bonus scheme – rewards when goals are reached and eligibility criteria met. Hybrid work policy – average of 3 days per week in the office. Additional Information Applications are reviewed on an ongoing basis.

We reserve the right to amend or withdraw this job at any time, including prior to any advertised closing date. Commitment to Diversity and Inclusion The LEGO Group is dedicated to equal employment opportunity and encourages applicants from all backgrounds to apply.

Commitment to Children’s Rights Candidates offered positions with high engagement with children are required to undergo Child Safeguarding Background Screening.